Atlatl Software CEO Marc Murphy Explains Impacts of Digital Transformation on Customer Experiences

Atlatl Software CEO Marc Murphy Explains Impacts of Digital Transformation on Customer Experiences

Marc Murphy, CEO of Atlatl Software, the leader in sales enablement software, recently discussed how digital transformation has forced massive changes in how to think about customer experiences. According to Murphy, these new expectations are disrupting the traditional B2B sales model. Atlatl Visual’s product, integrated with the Oracle CX platform, extends the customer experience via 3D and Augmented Reality.

Murphy explained, “Our online experiences have influenced B2B customers to expect the same type of B2C experience they have in their day-to-day life. In terms of the value of Visual technology, B2B environments are finding applications of this technology by providing tangible in the e-commerce space.”

This has led to a growing set of visionary companies that are embracing Visual and AR technology in the sales and marketing segment of the value chain. B2B products that are more often larger, more complex, and harder to sell outside a physical space (ie showrooms, shop floor, plants, etc.) are seeing significant ROI from the potential of Visual Configuration integrated with a robust Oracle commerce platform.

In the industrial and manufacturing space, Atlatl Visual recently introduced the concept of a ‘digital twin.’ This means creating a digital version of a product that can be designed, configured, and virtually ‘poked & prodded’ in the sales process at a fraction of the cost of creating the physical product. Additionally, this digital twin becomes extremely accessible to a larger audience of prospective customers.  This virtual sales experience increases the reach and speed to companies and customers, while decreasing the costs of the sales process.

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About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.

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