Today marks the entry of Marie Mercié at Secoo, the largest luxury e-commerce platform in Asia. Marie Mercié brings the best enduring fashion hats with classic French style and chic design to Chinese high-end consumers through Secoo’ online platform and offline experience centers.
Famed for her originality, Marie Mercié’s millinery has a chic Parisian irreverence that is entirely unique. Her strikingly feminine, witty headwear has made her a staple milliner in both her native Paris and in London, England. Her enormously varied list of clients includes Lady Gaga, Prince, Milla Jojovich, Kristen Scott Thomas, Shirley McLaine and Princess Diane of France. Marie Mercié’s fabulous creations have attracted the interest of iconic fashion houses, and she has collaborated with designers including Hermès, John Galliano, Jean-Paul Gaultier, Kenzo and Agnès B.
Born in the City of Fontainebleau, Marie Mercié grew up surrounded by nature and wildlife. After life as an artist and journalist, Marie Mercié started millinery on a ‘whim.’ Her rural childhood has had a strong influence on Marie Mercié’s designs and she opened her jewel of a boutique in 1987.
Combining refined sophistication and traditional hat making methods with contemporary fabrics, Marie Mercié creates ultra-desirable headwear. With styles varying from playful pillboxes to floppy, romantic straw hats and from whimsical felt hats embellished with bows and feathers to her much photographed ‘cat hat.’ Marie Mercié millinery instantly flatters the wearer and yet retains a sense of humour that will add a spark whatever the occasion.
The partnership is as a trailblazer in integrating the premium hats into luxury e-commerce platforms. At the same time, Secoo capitalizes on its exceptional insight into luxury brand identity, personalized scenario-based purchasing experience and global fashion sense to precisely capture and satisfy user demand and convey the core value — “Give you the best” — to more high-end consumers.
Founded in 2008, Secoo now serves more than 27 million high-end consumers and offers over 300 thousand premium products and services sourced from over 3,000 famous domestic and international brands across a wide selection of clothes & accessories, jewelry, home appliances and artworks. An international authoritative survey shows that Secoo is currently China and Asia’s largest online upscale product and service platform and holds the largest number of authorized distribution partnerships with luxury brands among online sales and service platforms in China.
The introduction of Marie Mercié is also an important step in Secoo’s efforts to expand into high-end lifestyle services. It also allows for a wider range of brand categories and cooperation methods, facilitating more diversified and better defined development. As Mr. Richard Rixue Li, founder and CEO of Secoo Group said, “Luxury brands from all over the world have now made inroads into China, and Chinese people’s spending power is infiltrating into the world as well. Secoo aspires to become the most dedicated high-end luxury product and service enterprise with global visions. The purpose of this collaboration is to let all corners of the world know more about Marie Mercié. In the future, Secoo will engage more brands of this kind on our platform, and secure three upgrades, namely technology, supply chain and organization upgrades to engage with consumers through all-encompassing e-commerce channels in the spirit of giving you the best worldwide.”
Secoo’s endeavor is not only opening up a new opportunity for more brands to engage with consumers worldwide but also reshaping the development path of China’s fashion industry. Fundamentally, Secoo aspires to pave the way for the building of a prominent fashion empire in China.