Atlatl Software Visual CPQ Provides Customers with Full Digital Experience

Atlatl Software Visual CPQ Provides Customers with Full Digital Experience

In the dynamic YouTube video series, Open MIC: Manufacturing Industry Conversations, Marc Murphy, CEO of Atlatl Software is joined by Zac Cooper, Director of Sales. In this episode, the two leaders talk about modernizing the sales process using visualization technology. To view the video, go to:

Murphy shared, “There are tremendous advancements on the shop floor today. 3D printing, additive manufacturing, IoT, sensors, and all of that is focused on the four walls of the digital factory. But you really can’t take full advantage of this digital evolution if you are only focusing on the shop floor. You’ve got to shift your focus on the front end of your sales process. You cannot sell in analog in a digital environment.”

Cooper added, “Manufacturers have to modernize their sales process. Sales reps have digital solutions and products showcasing innovative products, but the experience from a customer sales rep perspective has not changed. Implementing CRM is the first step, but sales teams have no way to track what’s going on with quotes once they go out the door. That is not acceptable in our modern age. Customers are demanding the full digital experience from the very starting point of that customer gaining interest in that product.”

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.

Media Contact
Company Name: ATLATL Software
Contact Person: Chris Beaudin
Email: Send Email
Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States