As per Market Research Future (MRFR)’s latest study, the global internet protocol television (IPTV) market is set to expand rapidly in the forthcoming years. IPTV has facilitated the utilization of big data services by telecom companies for designing product portfolios according to the consumer needs. This is expected to accelerate the momentum of the expansion of internet protocol television market in the foreseeable future. The bundle strategies leveraged by the telecom providers as parts of their growth trajectories are further expected to propel the growth of the global market.
The internet protocol television has gained traction and attracted larger customer base over the years owing to its higher level of interaction with users. It has catapulted the market on an upward trajectory. The key players are rolling out strategies such as triple-play services, offering unlimited bandwidth using fiber-to-the-home (FTTH) technology, etc. for providing enhanced user experience. This, in turn, is projected to have a positive impact on the proliferation of the market in the upcoming years.
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Major Key Players:
- Akamai Technologies,
- AT&T Inc.,
- Ericsson AB,
- Huawei Technologies Co., Ltd,
- Tripleplay Services Ltd.,
- ARRIS International Plc,
- Cisco Systems, Inc.,
- Moftak Solutions,
This MRFR report offers an exhaustive analysis of the micro and macroeconomic elements that are likely to influence the market prospect in the foreseeable future. A revenue analysis based on subscription type is available in the report which comprises of subscription-based and subscription fee. The scope of the model also encompasses different models such as live and on-demand. Regional analysis of the internet protocol television market spans across North America, Europe, Asia Pacific, and the Rest of the World.
From the above mentioned key regions which have been analyzed in the study of the global internet protocol television market the North American and European market has captured the most significant shares in terms of market size. In Europe, countries such as France, Germany, and the U.K lead the market. The rising popularity of video on demand among consumers combined with the rising investment in telecom services is expected to support the market’s growth in Europe.
The growing penetration on the internet and internet-based services in the Asia Pacific have been particularly important for the growth of the APAC IPTV market. Governments in the APAC region are decidedly more supportive and have launched several initiatives towards the launch of IPTV services as they do not need high investments on infrastructure. The rapid urbanization in the area, combined with an expanding middle class due to the increase in disposable income as set APAC up to be the most promising regional market in the global IPTV market. The Rest of the World is expected to witness moderate growth over the projection period.
The global IPTV market has been segmented in MRFR’s report based on various factors such as subscription type, model, and region. Subscription type has been broadly segmented into subscription based, and subscription fee. Model has been segmented to include live, and on-demand. Regions that have been covered in MRFR’s report on the global internet protocol television market include Asia Pacific, North America, Europe, and the Rest of the World.
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