Device as a service (DaaS) is an emerging service model developed by HP Inc. It is defined as management of hardware devices such as personal computers (PCs), laptops, desktops, tablets or mobile phones, and the software that are required to operate in the enterprises. A DaaS provider offers services under a single contract to a customer with a monthly subscription fee. It is gaining popularity among enterprises to minimize the IT expenses, particularly for IT hardware infrastructure.
Over the years, enterprises have undergone several technical advancements which have led to an increase in the cost of the IT infrastructure. These costs have eventually increased the capital expenditure (Capex) and operational expenses (Opex) significantly. The State of IT Budget 2019 report, conducted by Spiceworks, Inc. identified factors that increase the IT budgets on infrastructure. An estimated 64% of North American and European companies have increased their IT budgets to upgrade the outdated IT infrastructure.
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Due to the rising concerns on IT budgets, enterprises are inclined towards adopting DaaS solutions which play a significant role in reducing capital and operational expenditure. The adoption of DaaS helps enterprises with a range of services to manage hardware such as PCs, laptops, desktops, tablets or mobile phones, as well as software. DaaS offers value-added expertise via an all-inclusive managed solution under a single point of contact. Also, enterprises require technical expertise for endpoint management tools and mobile device management to control and secure their devices. In such a case, the device as a service allows the enterprises with more comprehensive support and maintenance tasks from a single vendor, eliminating additional IT staff cost. In this regard, the adoption of DaaS helps enterprises to significantly reduce their complexity and costs of device procurement and deployment. Therefore, the rising need for reducing the capital expenditure (Capex) and operational expenditure (Opex) by enterprises is likely to drive the adoption of DaaS market during the forecast period.
The global Device as a Service Market is expected to expand at ~54.7% CAGR with 66,129.9 million in 2023 during the forecast period.
The key players of the global DaaS market are HP Development Company, L.P (US), Microsoft Corporation (US), Dell Inc. (US), Amazon Web Services Inc. (US), Lenovo (Hong Kong), Citrix Systems, Inc. (US), Plantronics, Inc. (US), CompuCom Systems, Inc., (US), Capgemini (France), and SHI International Corp. (US).
The DaaS market has been segmented on the basis of component, deployment mode, organization size, industry vertical, and region.
Based on component, the DaaS market has been segmented into hardware, solution, and services. The hardware segment accounted for the largest market share in 2017 and services segment is expected to register the highest CAGR of 60.4% during the forecast period.
Based on deployment mode, the market has been categorized as cloud and on-premises. The cloud segment accounted for the larger market share in 2017, and it is expected to register the higher CAGR during the forecast period.
Based on organization size, the DaaS market has been divided into small and medium enterprises and large enterprises. The small and medium enterprise segment accounted for the larger market share in 2017, and it is expected to register the higher CAGR of 56.1% during the forecast period.
Based on industry verticals, the DaaS market has been classified as IT & telecom, BFSI, healthcare, retail, government, education, manufacturing, and others. The IT & Telecom segment accounted for the largest market share in 2017, with a market value of USD 1,399.0 million; it is expected to register a CAGR of 57.3% during the forecast period. The BFSI segment was the second-largest market in 2017, it is projected to register the highest CAGR of 59.0%.
Geographically, the global device as a service (DaaS) market has been segmented into Asia-Pacific, North America, Europe, and the Middle East & Africa, and South America.
North America is the leading region in terms of market share in the DaaS market. The market growth is attributed to the presence of many DaaS vendors that offer their services to local as well as international clients. The leading players in the region include HP Development Company, LP, Microsoft Corporation, SHI International Corporation, and Plantronics, Inc., that operate across the region.
Europe was the third largest market in the DaaS market in 2017. Europe has been segmented into the UK, Germany, France, and the rest of Europe. According to the MRFR analysis, the UK is expected to gain the highest market share followed by Germany, France, and the rest of Europe. Some of the factors that are responsible for the market growth include an increase in the number of connected devices with the growing adoption of IoT across all verticals. DaaS is rapidly being deployed by enterprises in the IT and telecommunication, retail, and BFSI verticals at present in Europe.
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In January 2019, CompuCom launched Device as a Service for Apple devices. The launch of the service offers Apple’s customers with end-to-end lifecycle services at a low recurring monthly cost which in-turn helps to maximize uptime and productivity for employees and reduce the inconvenience during the downtime.
In January 2018, CompuCom launched Device as a Service (DaaS) offering. The offering allows its customers to combine hardware, managed services, and device life cycle management into a single, fixed-cost service that enhances the end-user experience
In February 2018, HP Development Company, L.P(HP Inc.) launched its DaaS offering for iPhone, iPad, Mac, and other Apple devices. Through this offering, the company strengthen its mixed operating system environments across device lifecycle, combined with VR and data analytics solutions.
In August 2018, VMware launched Workspace ONE, an intelligence-driven digital workspace platform to accelerate the workspace services to secure and streamlines onboarding and user experience across platforms.
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