Malaysia – 21 May, 2019 – Entitled “Natural Goodness,” European apples are launching a three-year promotional drive in Malaysia that kicks off this year. Combining tasting events at leading Kuala Lumpur shopping malls, collaboration with top social media influencers and media outreach, the EU co-funded campaign is designed to generate awareness of the merits of European agricultural production represented here by Italian apples among quality-conscious consumers with a gourmet flavour sensibility.
Italian apple growers from Trentino-South Tyrol region, in the Italian Alps, are very pleased to be supplying the Malaysian market with the finest naturally grown apples ranging from classic varieties like Royal Gala, Granny Smith, Fuji, Golden Delicious and Red Delicious, as well as exciting new club varieties including Ambrosia™, Evelina®, Kanzi®, Modi®, Pink Lady® and Yello®. Grown high in the Italian Alps where they are nourished by crystal clear glacier springs and bask in abundant sunlight, all of these apple varieties are also available as certified organic.
The launch event on May 28, 2019 will start with a welcome message and opening remarks by Her Excellency Maria Castillo Fernandez Head of the Delegation of the European Union to Malaysia. Following that will be a presentation of the EU-supported promotional campaign and talks by producer representatives informing attendees about the unique personalities of the apple varieties they grow. The event will wrap up with a networking hour and apple-themed lunch at Le Méridien’s award-winning Italian restaurant, Favolo.
Attended by representatives of leading general interest and specialist media, as well as some of Malaysia’s most-talked-about online personalities, the event will provide a tantalising glimpse into the breath-taking natural beauties of the Italian Alps and what is unquestionably one of the most ideal apple-growing regions in the world.
If you are an accredited media representative and would like to attend the launch event, please call 603-6203 4300 to request an invitation.
ABOUT PRODUCERS FROM ITALIAN ALPS:
The four Trentino-South Tyrol apple producer organizations that make up FROM: VOG Marlene, VIP Val Venosta, Melinda and La Trentina, grow 70% of Italy’s apples. Our strength comes from our superior quality fruit, grown every year thanks to a great combination of a unique environment and production expertise. For centuries, 20,000 local fruit farmers have carefully cultivated 28,000 hectares of apple orchards, using skills acquired through many generations of orchard-tending. Our apples grow on the rocky, mineral-rich soil of the Italian Alps, where they breathe the pure air of our forests and absorb the crystalline waters flowing straight from the Alpine glaciers. For 2,000 hours every year, they bask in the brilliant Alpine sunshine. This is why our apples are easily recognized as the best by more than 100 million consumers in over 30 countries around the world.