Magic Wall Interactive Surfaces – Market synopsis
Magic wall interactive surface is advanced gesture tracking software which can detect the shape of hands or objects placed on them. It uses display technology to facilitate interaction through the touch of a finger. Magic wall interactive surfaces can find application in various purposes ranging from displaying art to hosting dialogues on social media to guiding consumers through a shopping experience. They are like a supersized version of a touchscreen with more neat features worked in.
Magic wall interactive surfaces are the next generation gesture tracking software which uses display technology to interact through touch of a finger. Interactive walls are large and are of high-resolution with touch-sensitive displays. Interactive walls allow multi-user access to its surface through the motion of their hands or arms. Themes and elements of display interact with the user directly and respond to the touch immediately. The magic wall interactive surface is capable of giving audio feedback and dynamic images which modernize the public places. The increasing inclination toward interaction facilities, productivity, and face-to-face collaboration has motivated the adoption of an interactive environment. Also, demand for smart office devices such as touch screen tables, smart whiteboards, and interactive boards have gained considerable traction resulting in the rapid growth of magic wall interactive surfaces market. In the hospitality industry, the adoption of interactive walls & tables is high, as technology innovators are designing digital and projector driven surfaces to delight and inform guests. Interactive touch screens are being used by businesses to draw in their clients. Additionally, the use of advanced sensors and digital technology has led to efficient products which can analyze and compare business models at a glance of a second. The magic wall is useful not only for residential establishments but also for malls, offices, as well as educational purposes.
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Magic Wall Interactive Surfaces – Competitive Landscape
The key players in the global magic wall interactive surfaces market include Microsoft Corporation (US), WSI (Canada), Planar systems (US), GestureTek (Canada), Envision Group (US), Sony Corporation (Japan), Reactrix Inc. (US), Vertigo (Argentina), Touch Magix (India), and Ubi Interactive (US).
Magic Wall Interactive Surfaces – Industry Updates
In June 2018, Disney Research, a network of research labs supporting The Walt Disney Company created an interactive smart wall with conductive paint. The new technology makes a window display an opaque image that can be turned into transparent.
Magic Wall Interactive Surfaces Market Segmentation
Magic wall interactive surfaces market is segmented into components, application, end-user and region.
By components, the market is segmented into hardware and software. Hardware segment is further bifurcated into camera, emitting devices, display, processing unit and others.
By application, the market is segmented into architecture, home entertainment, advertising, digital signage, healthcare, education, corporate, and others. The architecture segment is further segmented into event design and interior design.
By end-user, the market is segmented into entertainment, healthcare, analytics and others.
By region, the market is segmented into North America, Europe, Asia Pacific and Rest of the World.
Magic Wall Interactive Surfaces – Regional Analysis
By region, the global magic wall interactive surfaces market has been segmented into North America, Asia Pacific (APAC), and the rest of the World (RoW). North America is the leading market for magic wall interactive surfaces. Massive entertainment industry which rapidly adopts the latest technologies has supported the growth of the market in the region. In addition, presence of significant players in the region acts as a plus for the market growth. Europe is the second largest market for magic wall interactive surfaces due to its broad adoption across diverse industry verticals. The UK, Germany, and France are the key contributors to the Europe magic wall interactive surfaces market. The APAC market is led by China, Japan, and India. The MEA market accounts for the least share of the market.
TABLE OF CONTENTS
1 Executive Summary
2 Scope Of The Report
2.1 Market Definition
2.2 Scope Of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
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LIST OF TABLES
Table 1 Magic Wall Interactive Surfaces Market: By Region, 2018–2023
Table 2 North America Magic Wall Interactive Surfaces Market: By Country, 2018–2023
Table 3 Europe Magic Wall Interactive Surfaces Market: By Country, 2018–2023
LIST OF FIGURES
FIGURE 1 Global Magic Wall Interactive Surfaces Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Magic Wall Interactive Surfaces Market
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