Nine years ago, Robert Edwards along with dozens of other investors lost money to an emerging Toronto based franchise opportunity. Unlike buying a home, car insurance or stocks there were limited resources or professional organizations available to assist prospective franchise buyers in making better decisions. Since losing his money almost a decade ago Edwards has been working hard to change that.
Franchise City, Edwards brainchild promotes itself as “A Better Way to Buy a Franchise” and provides buyer friendly safety measures that Edwards suggests had they existed eight years ago may very well have saved he and his peers a lot of grief and money.
Instead of choosing a franchise at random and investing with little research, Franchise City candidates begin a three-step process to identify any red flags in their selection. First, a Psychometric assessment and business goals checklist helps determine which type of franchises are an optimal fit for the investor’s background and operational preferences.
Once a suitable franchise is selected a comparative analysis report then benchmarks it against multiple competing brands based on key criteria such as franchise closures, lawsuits, financial strength and failure rates. Throughout the process, an experienced mentor (all mentors are experienced business owners themselves) are available to answer questions and provide guidance.
As Franchise City is also a brokerage firm the service is provided at no charge to candidates who ultimately purchase through the company. Interested parties can learn more at https://www.franchise.city