Green tea polyphenols industry size from cosmetic application may observe gains up to 6.5% in the estimated timeframe. Global organic cosmetic industry was valued at 12.5 billion in 2017 and is expected to grow at 7%. The extracts are utilized in cosmetic products due to its antioxidant abilities for detoxifying from free radicals and treating dull & dry skin. Changing preferences of consumers for organic toner, moistures, and face serums would drive tea extract product demand.
Higher prices of green tea polyphenols compared to other beverages including oolong and black tea with little buyer awareness towards product might hinder industry growth. Other restrictive factors include high production cost incurred owing to environmental and transportation with being a labor-intensive industry. This can be overpowered by increasing capital by industry players to expand their product portfolio.
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Global oolong tea polyphenols industry size is projected to exceed USD 60 million in the estimated timeframe. The growth can be attributed to product and utilization in niche application followed by high product pricing. It is considered of fine quality due to its semi-fermented nature. It contains EGCG, L-theanine which reduces risk of cancer due to its antioxidant properties, thus boosting industry size.
Tea polyphenols market from functional beverage application would surpass over USD 170 million by 2024. The production and consumption of functional beverages have gained importance as they provide health benefit beyond basic nutritional functions. Beverages are by far most active category owing of convenience and possibility to meet buyer demands. They detoxify the body along with providing essential vitamins and minerals thus, propelling market growth.
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Increasing health awareness and consumer inclination towards organic products would drive global tea polyphenols market. For producing the product, tea leaves are utilized in unfermented, semifermented and fully fermented state. It contains amino acids which helps to cure high blood pressure and obesity. It is fused in food & beverages to enhance their nutritional benefit as well as to innovate products.
Global tea polyphenol market from direct selling distribution is predicted to witness significant gains at over 6% during estimated timeframe. Sellers’ market the product in numerous ways including incorporating them in diverse food and beverage products owing to attract different strata of consumers.
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Acceptance of tea polyphenols owing to rising youth population and their purchasing power contributes to a major share in sales. It is usually consumed as a beverage though the product is also incorporated into snacks and cookies, thus driving market growth.
Global tea polyphenols industry share is competitive and consolidated with major industry participants including Shaanxi Dongyu Tea Co, Ajinomoto OmniChem Natural Specialty, Arjuna Naturals, Chengdu Wagott Bio-Tech Co., Berkem and DuPont-Danisco. Manufacturers make heavy investments in R&D to enhance their product offerings. They are also coming into long-term contracts with raw material suppliers for easy sourcing of the product.
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