In the world of medicine, the most important tools are often technology based. Where that is true, RealtimeCampaign.com provides the competitive edge needed by most companies and pharmacies. In the past two decades, there has been no area of advancement that has affected every industry in the same capacity as technology. In almost all sectors of medicine, technology has changed the way people communicate, market, keep records, produce, design and sell. In fact, the vast majority of the technology-based tools we have today were not available just twenty years ago.
Prescription Drug Prices
It’s no secret that prescription drug prices are outrageous and federal official struggle to control the situation. In 2015, Martin Shkreli, CEO of Turing Pharmaceuticals, obtained the rights to a prescription drug, used in part for AIDS Patients, and promptly jacked up the price per pill from $13.50 to over $750 per pill. Shkreli eventual went to prison, but it took many months to sort out the prescription pill mess.
But for every egregious case like Shkreli’s, there are millions of overpriced prescriptions. Evidence, for example, indicates that prescription drugs in Canada are on average cheaper than in the U.S. by 70 percent, which is why many people are now using online pharmacies located in Canada.
More Than One Way to Skin a Cat!
Canadian pharmacies are not the only way to lower prescription drugs, however. For example, Blink Health both an online clearinghouse for prescription as well as a direct provider of prescription medications. Blink is a pharmacy certified U.S. Pharmacy that has an alliance with over 35,000 drugstores within the U.S. Regardless of whether a customer has prescription medication insurance or not, Blink buys directly from Drug Manufacturer’s to dramatically lower the cost of prescription medicines, and partner’s with its network of pharmacists. Browse this site for more information.
The unique thing about online websites such as Blink is that with a prescription, a customer can order their medications and have them delivered at home, or they can have their prescription fulfilled at any of their huge network of pharmacies. And Blink is not the only one. There are dozens of large, online pharmacies entering the marketplace. There is no telling how this trend of working directly with both the manufacturer’s as well as local retail pharmacies will have on local pharmacies bottom line, but one thing is very clear, online pharmacies will have a bigger and more important impact on the prescription drug business as a whole.
An example is Amazon’s 2018 acquisition of PillPack, a similar online pharmacy to see the online trend continuing. Amazon’s PillPack Is coming to market soon and will increase the leverage large online pharmacies have in negotiating directly with drug manufacturer’s.
About a year after Amazon acquired PillPack, in April of this year, Amazon began sending emails to all of its prime members, advertising Pillpack’s Services, and reports indicate clicking on an appropriate weblink brought a customer to Pillpacks landing site within the web. A recent CBS News Report indicated that by the year 2021, prescription drugs will take up $610 billion dollars of the American economy, so large, online pharmacies are no laughing matter.