In the world of marketing, the most important tools are often technology based. Where that is true, RealtimeCampaign.com provides the competitive edge needed by most companies. In the past two decades, there has been no area of advancement that has affected every industry in the same capacity as technology. In almost all sectors of marketing, technology has changed the way people communicate, market, keep records, produce, design and sell. In fact, the vast majority of the technology-based tools we have today were not available just twenty years ago. These tools are helping advertisers in a big way.
We’ve all seen those Shark Tank pitches that absolutely kill. It’s a guy who pulled himself up from his bootstraps, started from nothing, put his life savings into his business and has come up with an incredible product. But what they don’t show you on the hit ABC show is the behind the scenes of how he got there. It’s all about telling a good story. Stories are entertaining and engaging, part of the reason why Shark Tank is such a successful entertainment program on TV. But stories are also not easy to tell. They require an emotional connection, and they have to relate to the right people at the right time. You wouldn’t tell a children’s story to a war veteran and you wouldn’t tell a war story to a child and expect it to have the same effect. So how are companies telling the right story to the right audiences? Native advertising.
Native advertising is taking the lion’s share of display spending this year according to EMarketer: native ads to grab 63% of display spending in 2019. So how can companies capitalize on this trend of advertising methodology? Storygize has come up with some creative ways to break through the noise to tell your story. Storytelling is all about that emotional connection, and native ads are the best way to prime your customers. Native ads make sure they are in the right frame of mind to receive the story. Think about if you were on YouTube watching a sad video and some crazy used car salesman popped up telling you about how happy you’ll be walking off the lot with a great deal. It’s not exactly the right story for that particular time.
Native ads create a seamless experience for the user. It’s all about preserving that theme. People don’t like being interrupted, and they don’t like inconsistencies. Native ads keep the user inside of the same storyline, they don’t serve as distractions and therefore aren’t considered annoying. According to this source, they are tailored to be related to the content that the user has actually gone and sought out for themselves. In a world where inbound marketing is so huge, you have to become the content that people want to see. If people are on YouTube looking at beer review videos, they’re likely pretty interested in beer, therefore a native ad would deliver them a great brand story for a particular beer brand. Thus, keeping that customer thinking about the world of beer.
Stories are some of the most powerful communication devices throughout human history. Every story has a beginning, middle, and end and the faster you can get your customers from beginning to end, the faster you will make money. Don’t get them trapped in the middle of the story because of a bunch of distractions and annoying fluff, make your brand storyline flow seamlessly with native ads.