Non-ionic surfactant is used in various industries such as food & beverages, paint & coatings, oilfield, textiles, personal care, construction, household, and others. Additionally, the growing demand in the household and personal care industry is a key factor to drive the non-ionic surfactants market. The trends of using personal care products such as hair care and skin care products has driven this market. On the basis of region, the market share of non-ionic surfactants is high in Asia Pacific due to huge utilization in growing industry such as paint & coatings, oilfield, construction, and others. It is also expected to increase at a higher growth rate as compared to other regions such as North America, Europe, Latin America and the Middle East & Africa. The global non-ionic surfactants is expected to witness a significant growth with CAGR of ~4.5% between 2016 and 2023.
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Worldwide Key Players
- Akzo Nobel N.V.
- BASF SE
- Dow Corning Corporation.
- Elementis plc.
- Evonik Industries AG
- Huntsman International LLC
- Kao Corporation
New product developments are the key strategies followed by major industry players for growth of non-ionic surfactants market for instance, on Nov 1, 2014 3M launched water-soluble, general purpose nonionic fluorinated surfactant recognized as FC-4434. This surfactant has various properties such as spreading, excellent wetting, and leveling to a variety of coating systems.
Global Non-Ionic Surfactant Market is divided into type, application, end user industry, and region. On the basis of type, the non-ionic surfactant market is segmented into alcohol ethoxylates, fatty alkanolamides, amine derivatives, glycerol derivatives, and others. Among all, alcohol ethoxylates surfactant are the major type of surfactant due to high utilization in laundry detergents which is further used in institutional and industrial cleaners, oil, cosmetics, household cleaners, agriculture, textile, paper, and other process industries. Alcohol ethoxylate non-ionic surfactant have many features such excellent cleaning of synthetic fibres, as low to moderate foaming capacity, biodegradation, and tolerance of water hardness. Alcohol ethoxylates is safe and is non-toxic with regard to consumer use which further adds to the driving factor in non-ionic surfactant market. Fatty alkanolamides non-ionic surfactant are used to make economical and low priced dish and fabric washing formulas. Fatty alkanolamides are very important ingredient during the manufacture of soaps and personal care products, due to having a lipophilic group which is totally biocompatible and well adapted to the preparation of surfactants for food & beverages, pharmaceuticals, and cosmetics. Additionally, this kind of surfactants have a bulky hydrophilic group which does not irritate the skin. They are also used as foam stabilizers in personal care products such as soap, and shampoos.
On the basis of application, the non-ionic surfactant market is segmented into cleaners, emulsion, additives, and others. The largest application market for non-ionic surfactants is as cleaners, especially as household cleaning detergents followed by industrial cleaners. Furthermore, the household detergent market includes laundry detergents, dishwasher detergents, pre-spotters laundry, carpet cleaners and fabric softeners. This market consumes almost half of the total non-ionic surfactant demand. Surfactants in dishwasher detergents are used for wetting surfaces to help soil removal.
On the basis of end use industry, the non-ionic surfactant market is segmented into food & beverages, paint & coatings, oilfield, textiles, personal care, household, and others. Among all industries, household has occupied the highest market share, especially in Asia Pacific region. Household laundry cleaners have an active history of change, and the function of non-ionic surfactants has changed in the process. The personal care market includes bubble baths, body washers, hand soaps and cleaners, shaving products, hair shampoos and oral care products. The increasing demand of non-ionic surfactant in various industries such as food & beverages, paint & coatings, oilfield, textiles, personal care, household, and others.
Geographically, Asia Pacific accounts for the largest market share in non-ionic surfactants market growth. Increasing purchasing power of the growing middle class especially in household, and personal care industry is reason to drive the non-ionic surfactants market in this region, followed by North America. North America holds the second position for non-ionic surfactants market and is another profitable market in terms of value and volume after APAC. UK, Canada, and United Mexican States led the demand for non-ionic surfactants in this region. Europe accounted for the third largest share in the global non-ionic surfactants market in 2016. On the other hand, Latin America, Middle East & Africa is another growing market for non-ionic surfactants and likely to show better growth rate over the forecast period.
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