Technology has shaken up the modern business landscape, and digitization is being adopted by businesses just not to score PR points, but as a real necessity. B2B marketing and B2B buyers have also been greatly affected by this shift towards technology. Buyers these days are intelligent, and start the research phase of their purchase journey by a simple online search through their mobile devices.
People who start their product research online aren’t necessarily looking for anything specific. They’re just looking for solutions to their problems. Businesses can leverage this opportunity, and offer these people valuable content that exposes products and services. But how can businesses make sure their web content is read potential customers? The answer lies in SEO, or search engine optimization. SEO is a collection of techniques used to increase the rank of web pages on the search engine results pages (SERPs).
At its core, SEO involves optimizing your website’s content around keywords that are relevant to your business’s industry. For example, people who want a leaky faucet fixed will search online for ‘plumbing services near me’, or even ‘plumbing services houston’. These are the phrases that will become all-important keywords to optimize a plumbing business’s website. It should be stressed that SEO is not just limited to optimizing website content for a bunch of keywords.
Also included in SEO is the user experience of a website’s visitors. Bad website design causes visitors to leave, and Google notices this as well, which will lead to the website going down the ranks in search results. So a complete SEO strategy will also include improving or even overhauling, a website’s user experience (UX). The great thing about SEO is that it actually raises the quality standards of the businesses, and doesn’t rely on cheap tactics to get customers. Its results are a bit slow, but are sustainable in the long term.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States