Global Organic Saffron Market is projected to grow at a CAGR of 3.15%. Widespread applications of saffron across various industries due to its medicinal benefits have a positive impact on the saffron market due to which organic saffron is found to gain its popularity being in its chemical free form. Also, increase in disposable income is found to have a positive impact on this market. Organic Saffron is also used for culinary purpose to impart peculiar flavor and color to the food product. This has a major impact in the increased sale of organic saffron in the food industries for culinary purposes.
A shift in consumer’s consumption preferences towards healthy diet has influenced the growth of organic saffron share in the market based on the high nutritional value of saffron. High application in personal care products due to anti-ageing properties of organic saffron has increased its market share on a global level. Higher demand for natural food color used in food products has a positive impact on the increasing sale of saffron for culinary purpose. Key players are following strategies of merger and acquisition of small players due to high demand of the product. Iran is the dominating country for production and consumption of organic saffron and exports the product to various countries of other regions.
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This report includes a study of strategies such as mergers and acquisitions, product launches by the major Organic saffron market players. It further includes product portfolios, developments of leading major players which includes
- Mehr Saffron (Iran)
- Rowhani Saffron Co. (Iran)
- Spicely Organics (U.S.)
- Frontier Natural Products Co-op. (Norway)
- Epicure Garden (U.S.)
- Baby Brand Saffron (India)
- Indus Organics, Inc. (U.S.)
The Global Organic Saffron Market is segmented based on form, application, distribution channel and region.
Based on the Form, threads of organic saffron is found to be dominant holding a major market share. Amongst the various applications, food-based application is calculated to hold a major share owning to high demand from food industries. Convenience and one stop purchase of the product has led to the increased sale of organic saffron through supermarkets and hypermarkets.
Based on Application, Organic Saffron Market has been Segmented into Food, Personal Care Products, Pharmaceuticals, Others.
Based on Distribution Channel, Organic Saffron Market has been Segmented into Supermarket/Hypermarket, Specialty Retailers, Convenience Stores, E-Commerce, Others.
Increasing sale of organic saffron is driven by rising awareness among the consumers about the health benefits gained from consumption of saffron in its chemical-free form. High antioxidant content of organic saffron makes its application more significant in personal care products due to its anti-ageing properties. Increased medicinal application of saffron has resulted in growth of saffron share in the pharmaceutical industry. Increasing disposable income and economy development has influenced the consumers spending behavior leading to increased expenditure on quality products. All these factors contribute to increased market share of saffron globally. The consumption as well as production of organic saffron is found to be high in Middle East region and is evaluated to increase at a growth rate in various countries of North America, Europe and Asia Pacific.
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The Global Organic Saffron Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Middle East and Africa (RoW) region has the major market share followed by Asia Pacific. Based on increasing health concerns and mass consumers promoting natural food ingredients for consumption purpose, organic saffron has gained popularity in various regions. U.S., the Netherlands, Germany, Saudi Arabia, and Japan are considered the major importers of organic saffron.
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