The marketing cloud platform turns as a pillar for marketing operations and helps organizations modernize their daily operations, such as the implementation of plans, budgets, and project tracking.
The key drivers of marketing cloud platform includes increasing adoption of analytics in marketing cloud platform, emergence of mobile marketing platform and growing popularity of location based marketing. North America accounts for highest market share in marketing cloud platform market due to the timely adoption of cloud based networks. The early adoption of BYOD is helping the North American market produce highest revenue. The growing IT management complexity combined with the capability to deploy new applications are the primary drivers for cloud marketing platform adoption in this region.
Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions.
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Major Key players
- Adobe Systems Incorporated (U.S.)
- Oracle Corporation (U.S.)
- Salesforce.Com (U.S.)
- International Business Machines Corporation (U.S.)
- Cision Ab (Sweden)
- Etrigue Corporation (U.S.)
- Hatchbuck (U.S.)
- Hubspot (U.S.)
- Infusionsoft (U.S.)
- Leadsquared (India)
The marketing cloud platform market has been segmented on the basis of platform, it includes business to business cloud platform.B2B marketing cloud platform includes advertising, marketing, sales and analytics solutions and provides B2B marketers with an extraordinary ability to get immense outcomes from their existing marketing technology., Sales and Analytics solutions and provides B2B marketers with an extraordinary ability to get immense outcomes from their existing marketing technology.,
The global marketing cloud platform market is regionally segmented into the following regions: Asia Pacific, Europe, North America, and Rest of the World (RoW).
North America spearheads the global marketing cloud platform market with the highest share of the market. This region is further expected to maintain its leading position due to the presence of major players in the region and continuous investments by both small and large enterprises in cloud marketing in order to enhance their business. Another other dominating factor influencing a positive growth in the global market is the inclusion of improved marketing techniques like marketing automation, social media marketing, inbound marketing, increasing number of cellphones, and content marketing through video and visual content.
Both Canada and the US are the major contributors of the overall North American market, aiding the growth of the region significantly with its contribution. The increasing rate of social media users, ad expenses, and smartphone users is strikingly high in North America as compared to other notable regions. The penetration of mobile devices in North American countries like Canada and the US is offering marketers the strong channel to target their potential customers. This is significantly proliferating the marketing cloud platform market in this region.
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List of Tables
TABLE 1 MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 2 MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 3 MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 4 MARKETING CLOUD PLATFORM MARKET, BY REGION
TABLE 5 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 6 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 7 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 8 U.S. MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 9 U.S. MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 10 U.S. MARKETING CLOUD PLATFORM MARKET, BY END-USER
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