Digital Experience Management Software Market Overview:
The detailed report published by Market Research Future (MRFR) projects that the global digital experience management market is marked to exhibit notable expansion at a CAGR of 9% during the forecast period of 2017-2023. The global digital experience management software market is also anticipated to reach the market valuation of USD 9 Bn by the end of the review period.
Increased incorporation of technologically advanced solutions for optimizing management processes in various industrial sectors, increasing emphasis on improving customer engagement by properly managing and delivering essential web content, and high demand for integrated platforms that can handle large amount of information simultaneously are propelling the growth of the global Digital Experience Management Software Market during the assessment period.
Major Key Players:
Oracle Corporation (U.S.), SAP SE (Germany), IBM Corporation (U.S.), Infosys (India), Salesforce.Com, Inc. (U.S.), SDL Plc (U.K.), Sitecore (Denmark), Adobe Systems Incorporated (U.S.), Acquia (U.S.), Demandware, Inc. (U.S.) are some of the prominent players at the forefront of competition in the Global Digital Experience Management Software Market and are profiled in MRFR Analysis.
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Oct 2, 2017 – Moleskine is a papermaker and product designer company, they are using Oracle Commerce Cloud, which part of the Oracle Customer Experience (CX) Cloud Solution, which is available in 35 countries, 10 languages and 15 local currencies. Oracle CX Cloud Solution enhance Moleskine business operation by helping it to deliver consistent customer experiences and maintenance the brand value in booming integrated online campaigns across the globe.
03 May 2017 – IBM has examinedgrowth of its connected devices business and the product ability to leverage massive amounts of data to better understand consumers. However, a study from IBM retailers, revealed that brand is falling short on their customer experience and there is a substantial opportunity to improve CX with cognitive and cloud technologies.
April 24, 2015 – Infosys, is recognized as a global leader in consulting, cutting-edge technology and next generation service provider, announced it has entered into agreement to acquire Kallidus Inc. (a leading provider of digital experience solutions).This acquisition economic deal, with an aggregate purchase of $120 million including retention bonus.
Digital Experience Management Software Market Competitive Analysis:
The market of digital experience management software market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Digital Experience Management Software Market Segmentation:
The Digital Experience Management Software Market can be classified into 4 key segments for the convenience of the report and enhanced understanding;
Segmentation by Solution: Comprises web content management, multi-channel customer communication management, customer relationship management, digital employee experience, web portals, customer experience management and analytics.
Segmentation by Component: Comprises routers, adapters, repeaters, wireless device among others.
Segmentation by Standards: Comprises personal area network (PAN), local area network (LAN), metropolitan area network (MAN), and wide area network (WAN) among others.
Segmentation by Services: Comprises asset tracking, remote monitoring and control, insurance, messaging and voice communication among others.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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Digital Experience Management Software Market Regional Analysis:
North America region accounts for highest market share in digital experience management software market owing to presence of major players in the region and adoption of digital experience management software solution by small and large enterprises. Countries such as US and Canada contributes large amount of revenue in the digital experience management software market in the region.
Asia Pacific region is expected to be growing at the highest CAGR. Enterprises in the region are investing in digital experience tools to improve business efficiency and productivity and growing e-commerce company in the region is boosting the market in the region.
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