The global automotive active seat headrest market is expected to exhibit a strong 9% CAGR over the forecast period, according to the latest research report from Market Research Future (MRFR). The global automotive active seat headrest market is mainly driven by the growing demand for driver safety in the automotive industry, according to the report.
Automotive active seat headrests are a passive safety system used to protect drivers from whiplash and other concerns arising from collisions. The active seat headrests are built into the seat and deploy automatically when the system senses a collision. The growing demand from the automotive active seat headrest market is part of a larger trend in the automotive industry, wherein electronic driver assistance systems have become the norm rather than the exception. Automotive manufacturers around the world are focusing on addressing driver safety concerns by installing comprehensive protection systems that provide the driver with protection from various calamities. The growing government support to automotive safety and the growing importance of driver safety features as a USP for automotive manufacturers are likely to be the major drivers for the global automotive active seat headrest market over the forecast period.
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On the other hand, concerns regarding unexpected deployment of automotive active seat headrests, which can cause pain and injuries to the driver due to the sudden impact, are likely to hinder the growth of the global automotive active seat headrest market over the forecast period. Progressive technological innovation to iron out the issues in automotive active seat headrests is likely to be a popular strategy among carmakers as a result.
Leading players in the global automotive active seat headrest market include Saab Automobile AB, JR Manufacturing Inc., Yanfeng Automotive Interior Systems Co. Ltd., Deprag Schulz GmbH U. Co., TS TECH Co. Ltd., Hyundai Dymos Inc., Toyota Boshoku Corporation, Grammer AG, Johnson Controls International plc, and Lear Corporation.
A number of lawsuits have been filed against automotive manufacturers, specifically against the Fiat Chrysler Group, over the last year, seeking compensation for injuries caused by the unexpected deployment of automotive active seat headrests. In January 2019, a class-action lawsuit was filed in Florida against Chrysler alleging that active seat headrests in Dodge Avenger and Jeep Cherokees are made from malfunctioning plastic brackets, which can crack and trigger the system to deploy. Another class-action lawsuit was filed against the same company in California in November 2018, as well as in July 2018 in Orlando, Florida. Such developments could lead to significant product innovation in the automotive active seat headrest market over the forecast period.
The global automotive active seat headrests market is segmented on the basis of product type, vehicle type, and region.
By product type, the global automotive active seat headrests market is segmented into seat back activation and headrest activation.
By vehicle type, the global automotive active seat headrests market is segmented into passenger and commercial vehicles. The passenger vehicles segment is likely to dominate the global automotive active seat headrest market over the forecast period due to the higher attention being paid to driver safety in passenger vehicles as opposed to commercial vehicles.
Asia Pacific is likely to dominate the global automotive active seat headrest market over the forecast period due to the growing automotive industry in the region. Countries such as China, Japan, and South Korea are among the leading tech innovators in the global automotive industry, facilitating smooth progress of the automotive active seat headrests market in the region. The growing demand for passenger vehicles complying to a high standard of occupant safety in Asia Pacific is likely to be the major driver for the automotive active seat headrests market in the region over the forecast period.
North America and Europe are also likely to retain leading shares in the global automotive active seat headrests market over the forecast period due to the presence of leading automotive technology innovators in the region and the growing government support for higher standards in automotive safety and driver protection.
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