In the world of business, the most important tools are often technology based. Where that is true, RealtimeCampaign.com provides the competitive edge needed by most companies. In the past two decades, there has been no area of advancement that has affected every industry in the same capacity as technology. In almost all sectors of business, technology has changed the way people communicate, market, keep records, produce, design and sell. In fact, the vast majority of the technology-based tools we have today were not available just twenty years ago.
Our company has been around for over a decade. We have all our own equipment to use on shoots for events in our neighborhood, but there’s always an event that comes around that requires us to rent gear. Although we can cover most of the events without renting gear, sometimes an event calls for more cameras or better equipment than we have in our company’s locked cage. There have been clients in the past who have asked for specific tech parameters for the footage we filmed for them, and often times we’re unable to manage these requests with our own equipment.
In the past, we’ve been able to find reasonable rental companies such as Hartford Tech Rentals that don’t charge an arm and a leg for their equipment rentals. However, not every company has the top of the line equipment that a client demands. Sometimes it takes a special video rental company to accommodate those types of requests. If we are shooting with a 4K camera, we can’t have an old rental camera picking up the wide shot because that footage won’t match up when we have our editor look at it. The editor will have to spend extra time changing the settings of the footage to make them match, and we’ll end up with a video that is not what we intended to provide.
We found one company when we were filming a shoot out of town; they were reliable when it came to having our equipment ready for us to pick up on the day of the shoot. You can visit their site to see more about what type of equipment they have available to rent for your shoot. I suggest reserving that equipment ahead of time to be sure that it’s available when you arrive. Panasonic revealed the first 6K video-capable full-frame mirrorless camera, which is something that will interest our clients. I’m hoping that they have one available for us next time we come to town.
Lately, our clients have been impressed with the types of videos we’ve been able to produce for them. I don’t want to get ahead of myself by investing in equipment that will change next year, so I like to accommodate each client’s specific requests by renting as much equipment that our budget will afford. We own some of the basic equipment that’s necessary to cover most shoots. But when a client needs something special, I usually turn to a reliable camera and video rental company.
Knowing which types of cameras are popular will give you the cutting edge. I recommend investing in knowledge of cameras before buying one for yourself. If you don’t have it to shoot for a client, rent the gear.