Customer Experience Analytics (CEA) Market 2019 Global Leading Players, Industry Trends, Segments and Profit Growth by Forecast to 2023

Customer Experience Analytics (CEA) Market 2019 Global Leading Players, Industry Trends, Segments and Profit Growth by Forecast to 2023

“Customer Experience Analytics (CEA) Market”
Global Customer Experience Analytics (CEA) Market is expected to grow at approx. USD 12 Billion by 2023, at 14% of CAGR between 2017 and 2023.

Customer Experience Analytics Market Overview:

Customer Experience Analytics Market is segmented on the basis of touch points, solution and vertical. The touch points segment is further bifurcated into company website, branch or store, call center and web. Out of these, the call center market is expected to dominate the market during the forecast period.

Customer experience analytics is a section of customer experience management which critically important for the business organization to understand customers feedback. The customer experience analytics offers the business entities to analyse the focussed group and allows to identify the potential customers to become more loyal to their products and services.

The number of call centers are increasing day by day which helps in optimizing the business procedures by handling customer queries immediately. This ultimately helps in retaining customers and hence in driving the market share of customer experience analytics market. Retaining customers and managing customer experience are the major factors driving the market share of customer experience analytics market.

The global Customer Experience Analytics Market is expected to grow at approx. USD 12 Billion by 2023, at 14% of CAGR between 2017 and 2023.

Global Market for Customer Experience Analytics Competitive Landscape:

Leading companies mentioned in MRFR’s report include OpenText Corporation (Canada), Oracle Corporation (U.S.), Nokia Networks (Finland), Avaya Inc. (U.S.), HP Inc. (U.S.), Adobe Systems Incorporated (U.S.), IBM Corporation (U.S.), Tech Mahindra Limited (India), SAS Institute Inc. (U.S.), and SDL (U.K.).

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Latest Industry Highlights:

  • IBM and Apple have recently announced an improvement to their existing partnership. This will see IBM’s Watson Service support Core ML. The partnership also allows Apple to utilise IBM’s newly developed cloud developer console.
  • American multinational information technology company HP recently launched a range of industry-leading machine learning (ML) solutions along with HP Z8, which is reportedly the most powerful workstation for ML development.

Global Market for Customer Experience Analytics Segmental Analysis:

MRFR in its report has segment the market on the basis of solution (Voice of Customer, Data Management, Social Media Analytical Tools, Web Analytical Tools, and Dashboard and Reporting), touch points (branch, company website, web, and call center), vertical and region (Europe, Asia Pacific, North America, and Rest of the World (ROW)).

Regional Overview:

North America is projected to command for the dominant market share in 2017 and beyond. The region is homes of the leading market players, which remains an underling factor driving the market in the region. Meanwhile, the market in Asia-Pacific is also anticipated to reflect a healthy growth rate during the assessment period. Increasing penetration of smartphones and enhanced network connectivity is contribution to the growth of the market in the region.

Moreover, the boom in the e-commerce sector is creating growth opportunities for market players. In Europe, countries such as the U.K. France and Germany are likely to remain important markets for customer experience analytics. Countries such as Mexico, Brazil and Argentina are expected to play an important role in propelling the customer experience analytics market in South America.

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Intended Audience:

  • Technology investors
  • Integrated device manufacturers (IDMs)
  • Original equipment manufacturers (OEMs)
  • Research/Consultancy firms

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