Mobile Marketing Market Overview:
Mobile marketing is the collaborating multichannel promotion of products or services for mobile phone, devices, smartphones and networks. Mobile marketing channels are various and include technology, trade shows or billboards.
The key trends in mobile marketing market include location based marketing, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based marketing is a direct marketing technique opted by enterprises, by using location based application to make consumers alert about the offering by nearby business. Location based marketing is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting LBM strategies should take care about security concerns of consumers through strong security measures and safeguard techniques. Invention of latest technology helps users during difficult times, when demonetization stuck the market, the online money transfer companies were still flourishing and came up with more efficient technologies. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them.
Mobile Marketing Market is segmented on the basis of user-type, solution and vertical. By solution segment it includes location based marketing. In location based marketing, location-enabled activities are often directly associated to consumer related behavior. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.
The mobile marketing market is expected to grow at approximately USD 102 Billion by 2023, at 22% of CAGR between 2017 and 2023.
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Major Key Players:
Argus Cyber Security (Israel), Harman International Industries, Inc. (U.S.), Karamba Security (Israel), Intel Corporation (U.S.), Cisco Systems Inc. (U.S.), NNG Software Developing And Commercial Llc. (Hungary), Intel Corporation (U.S.), NXP Semiconductors N.V. (Netherlands), Escrypt Embedded Systems (Germany), Secunet AG (Germany) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Mobile Marketing Market.
Mobile Marketing Market Segmentation:
The mobile marketing market has been segmented on the basis of solution, it includes multimedia message service. Mobile content can be delivered through MMS (multimedia message service).
Almost all new phones produced with a color screen are proficient of sending and receiving typical MMS messages. MMS mobile marketing contains a programmed slideshow of images, text, audio, and video.
Mobile Marketing Market Regional Analysis:
The regional analysis of mobile marketing market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. Asia-Pacific region is expected to be largest revenue generator in mobile marketing market. The number of mobile subscribers in Asia Pacific is much more than North America and Europe with majority of growth coming from India and China, which makes Asia Pacific one of the most potential markets for mobile marketing.
North America region is one of the prominent player in mobile marketing market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile marketing popularity among enterprises.
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