Whether to choose digital or traditional becomes a point of puzzlement for medium and small businesses. With a limited marketing financial plan, it turns out to be hard for every medium and small business to split it between digital and traditional. At the end, most businesses go with traditional marketing owing to lack of availability of right tools to gauge ROI of digital.
Choosing the right marketing mix is not a simple task. Traditional marketing has its own benefits and most business owners know it. They have utilized it and they know what the results will be. Shifting from Traditional to Digital is a challenging task. This not only entails creating and measuring campaigns in a different way but changing the entire mindset. People know that the entire world is on mobile now and they spend 4 hours on an average a day on it.
Bennet Schwartz says that there are several reasons for a Small and Medium business to move to digital. Some of which are mentioned below:
- Small and medium businesses do not have a big amount to spend on marketing. Yet, the purpose is to reach a large number of people with the lowest possible cost. A television advertisement can cost a business hefty price if shown at a normal time during the day. A small business might not have that amount of money. Even the print advertisements and billboards cost a lot. While on the other hand, Digital ads can achieve to target a vast range of audience at a lower cost.
- As an expert in the field of digital marketing, Bennet Schwartz explains that digital marketing assists to generate higher revenue compared to traditional marketing channels. Small and medium enterprises utilizing Digital Marketing techniques will have thrice times better chances of expanding their business and workforce.
- Digital marketing helps to gauge every click and assists in identifying user behavior and buying patterns. It also assists to give detail insights about your target audience so that you can make super targeted advertisement. The amount of data which you can collect with the assistance of Digital Marketing is priceless.
- Digital Marketing for business makes operation of feasible systems that will attract individuals to make a shift- your business plans them to take. Conversions, deals are still under complete organize of the site callers. They are not forced to do as such however somewhat digital marketing advertisers can make use of shrewd and creative approaches to entice them, utilizing Calls-To-Action. With digital marketing for business, you can connect your prospects and persuade them to make a move, visit your site, perused about your items and administrations, purchase them, rate them and give their reviews, which is evident to your market.
Bennet Schwartz rightly says that Digital marketing helps your business make use of strategy and techniques that will not only magnetize more traffic to your business but quality traffic which will connect and change more. Going digital will bring growth and higher revenues. Marketing is all about targeting true people with the correct message, Digital marketing assists you do that competently.