Customer Journey Analytics (CJA) Market 2019 Sales, Supply, Global Segments, New Technologies, Demand, Regional Study and Industry Trends by Forecast to 2023

Customer Journey Analytics (CJA) Market 2019 Sales, Supply, Global Segments, New Technologies, Demand, Regional Study and Industry Trends by Forecast to 2023

“Customer Journey Analytics (CJA) Market”
Global Customer Journey Analytics (CJA) Market is expected to reach approximately USD 14.92 billion by the end of 2023 with 20% CAGR during forecast period 2017-2023

Customer Journey Analytics Market Highlights:

The global customer journey analytics market is highly competitive. Various established international brands, domestic brands and as well as new entrants form a competitive landscape. The key players are nonstop increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio.

The customer journey analytics market is highly competitive due to the presence of several large vendors. The competition among the vendors will intensify due to the increase in product extensions and various above mentioned factors.

The players in the Customer Journey Analytics Market compete on the basis of the factors such as technology, features, design and compatibility. The vendors or the manufacturers are continuously coming up with new ideas and technologies to gain competitive advantage over their competitors.

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Major Key Players:

  • Acxiom
  • Adobe Systems
  • Salesforce
  • IBM
  • Nice Systems
  • Verint Systems
  • SAP
  • Pointillist
  • Clickfox 
  • Quadient                                                                         

Regional Analysis:

The global customer journey analytics market is expected to grow significantly over the forecast period, 2017-2023. Customer journey analytics segment market globally drives the market majorly due to growing industries like automotive, healthcare, retail and eCommerce, telecommunication and IT among others. Due to technological advancement, the demand of customer journey analytics is increasing from large scale business operators as well as small and medium size business operators. Due to the small and medium sized businesses in emerging economies the demand of customer journey analytics is increasing continuously and it is expected to grow the customer journey analytics market at fast pace.

North America region hold the largest market share (in terms of revenue) of the total customer journey analytics market. It is due to the presence of high technology adoption, number of data centers and adoption of cloud technology in the region. U.S., Canada and Mexico are the countries mainly contributing in the North America customer journey analytics market. Established the IT infrastructure and automotive industry in North America are the primary factors drives the demand of customer journey analytics market in region. Retail and eCommerce industry in North America is showing tremendous growth in last few years due to the leading electronic commerce companies such as Amazon and Alibaba. These large enterprises need to analyze customer experience regularly as well as customer attrition analysis, campaign management and brand management. The presence of the major industry players such as Acxiom, Adobe Systems, Salesforce, IBM, Verint Systems, and Pointillist among others is expected to continue to dominate the customer journey analytics market during the forecast period.

Asia-Pacific region is expected to grow at fast speed over the forecast period due to the emerging IT industry in countries like India and Japan. The rapid industrialization in Asia Pacific, particularly in China and India helps to grow the customer journey analytics market in Asia Pacific. Booming automotive, healthcare, retail and telecommunication industry in Asia Pacific is projected to be the fastest growing region in coming years.


For the purpose of this study, Market Research Future has segmented the market of customer journey analytics into interaction type, deployment model, application, end-user and region.

By Interaction Type 

  • Web
  • Social media
  • Mobile
  • Email
  • Branch/store
  • Call center
  • Others (surveys, promotional events, and sales representatives)

By Deployment Model 

  • On-premises
  • Cloud

By Organization Size 

  • Small and Medium-Sized Enterprises (SMEs)
  • Large enterprises

By Application 

  • Customer Journey Mapping and Visualization
  • Customer behavioral analysis
  • Customer attrition analysis
  • Campaign management
  • Brand management
  • Product management
  • Others (customer process management)

By End-user 

  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and eCommerce
  • Government and Defense
  • Healthcare
  • Telecommunications and IT
  • Media and Entertainment
  • Travel and Hospitality
  • Automotive and Transportation
  • Others (Education and Real Estate)

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Table of Contents

1    Market Introduction   

1.1    Introduction   

1.2    Scope of Study

1.2.1    Research objective

1.2.2    Assumptions

1.2.3    Limitations

1.3    Market Structure

2    Research Methodology

2.1    Research Network Technology Software

2.2    Primary Research

2.3    Secondary Research

2.4    Forecast Model

2.4.1    Market Data Collection, Analysis & Forecast

2.4.2    Market Size Estimation


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