Launched by Adam Cohen, Jolizz focusses on the (perceived) importance of a good and healthy looks. But they want to create a unique marketing position by staying affordable. Products Jolizz will sell are for instance: Derma Rollers, Detox Foot Pads, Sticky Bra’s, and Jade rollers.
Jolizz’s Jade Roller for instance comes with features such as: Being user-friendly, not causing pain, affordable and still of good quality. Beauty No longer needs to be painful, is a slogan you might catch Jolizz using.
The marketing policies of are based on the idea that their success depends on how they treat their customers. That is why the opinion of every customer matters, and each of them will receive a mail to check-up on them and how they enjoy their product. This intense dialogue with customers further makes sure that, after they have bought products, customers will have Jolizz on their mind for some time after the initial purchase. And they will be incentivised to become a return customer, or even a faithful one.
Adam Cohen has chosen this approach because he knows that in todays market, competing on price level is almost impossible. And he also knows that customers value businesses with incredible customer service and great products more than those with great service and incredible products. Also, there are more of the latter than the former, which increases Cohen’s market share.
Cohen looks forward to releasing more and newer products under Jolizz.