Best Roast Coffee opens its 3 feet Tea Coffee Juice bar organic retail model to high-end luxury car brands. A premium car brand deserves a premium coffee.
Premium specialty organic coffee company, Best Roast Coffee (BRC), known for a unique proprietary blend of coffee, the performance defining component that led to being awarded twice the winner of Los Angeles best coffee, will now open its big-box grocery 3 feet made-to-order espresso bar solution, to premium car brands. Speaking at the May 2019 opening of a new Los Angeles location now serving Best Roast Coffee, CEO Jason Roe announced, BRC will open the BRC made to order organic coffee tea and juice kiosk solution to the luxury car sector. The establishment of an immediate 16 Coffee kiosks inside car dealerships, and further discussions of six hundred potential new organic coffee bar locations, coast to coast across the USA. The luxury car brand will brand our coffee, as their brand coffee, said Roe.
Mr. Roe, himself a Porsche enthusiast, has a car from the first-ever world production run to be sprayed with Miami Blue. When getting the car serviced, Mr. Roe experienced what he considered, a mediocre cup of coffee. “It is then I had the vision,” says Roe. “I saw the brand disconnect. I studied causality with Harvard business school. ”The customers BRC is attracting to retail are caused to attend the retailers for a natural organic energy boost, attracted to our organic coffee blend and quantum water for their natural energy solution. The reverse can be applied to the luxury high-end car dealership. The cause of a customer not to want the coffee; their desire to drink a premium organic coffee. BRC is, therefore, the high-end car dealership solution for better customer experience,” says Roe.
CEO Best Roast Coffee, Jason Roe outside his Los Angeles Coffee shop IMC. Twice winner of Los Angeles Best Coffee. The shop featured in the Hollywood Movie “A Kind of Magic“.
There is nothing conventional about BRC and how it formed and expanded into 60 big-box grocery locations in just 5 months to use the BRC process. To begin with, BRC is the culmination of a University College London feasibility study, done for Sprout’s Farmer’s Market (“Sprouts”) in 2015, a real-life UCL, Ms assignment project. UCL, recognized as a top 5 world-ranked university of the world, attended by world-renowned names, Mahatma Gandhi, and Alexander Graham Bell. Mr. Roe is credited with being an inspirational real-life CEO mentor to the UCL students for their 2015 Ms project. Following the UCL program feasibility study, Sprouts, in 2016 tried the proposed BRC program at its Le Brea location,” said Mr. Roe. Four weeks later, Sprouts decided to commission a nationwide roll-out of the BRC coffee program, introducing the performance defining component BRC coffee and its processes to their existing Sprouts store remodels, and into the new Sprouts stores as the grocery chain expanded”. Sprouts took a great interest in the water bi-product Magnetized Earth-Water, used to make a Best Roast Coffee smooth. After commissioning further testing of the water in the Sprouts test kitchen to validate the water, Sprouts later bottled and sold it at Coffee Kiosk locations. “Interestingly, today the same corporate executive from Sprouts is now a corporate executive at a competing big-box grocery chain,” said Mr. Roe. I was invited to meet with him again. The idea is to introduce the water innovation into that grocery chain now for it to capitalize on too. The magnetized water when applied to fresh produce extends the shelf life of the fresh produce and will reduce shrink waste, potentially recapturing millions of dollars per year for a big-box grocery chain.
Roe said “When a company and its people can find comfort in the uncomfortable and unconventional, it will allow new ideas or processes to emerge. If Fortune 500 companies change the culture in the right direction, they realize their new potential, and may even merge into Fortune 100 status. On the other hand, if fortune 500 companies, after becoming public remain fortune 500 companies, it would seem to indicate the company leadership is doing more of the same thing never truly realizing its full potential. I prefer the unconventional says, Roe. Culture has changed around the planet, influenced by the Millennials who subscribe to unconventional too and the belief that like-thinkers and energy attracts. You can see successful people pictured together, this indicates there may be merit subscribing to such a thought. “A common thread that binds all successful leaders and companies is innovation, in product or thinking,” said Mr. Roe. At one stage or another, all the stand out CEO’s has thought of something nobody else has ever done. One such example of Mr. Roe’s thinking is when BRC refused to sell coffee beans to take home. The average business leader would see it as a lost sale opportunity. Mr. Roe CEO lens allows him to recognize the BRC blend of coffee beans as the companies “performance defining component”. He likened it to KFC. ”If you can convince KFC to sell raw chicken and its formula to take home and cook, then I will sell my formula coffee beans,” says Roe. Nobody in the Coffee industry thinks like Mr. Roe.
Jason Roe and Richard Branson on Sprouts Market Corner Coffee Facebook page. Innovative thinkers talking with each other as they – walk through Denver, Colorado Airport with the press out in front.
Mr. Roe talks of real-life examples of people he has met and conversed with to further support his point. “I met AZ Governor Doug Ducey last month,” said Roe. Governor Ducey is recognized not only for his economic reform but in business Cold Stone Ice Creamery that he took worldwide. “Sir Richard Branson, an innovator too. He and I first met in Tasmania, Sir Richard flew in dressed as Tasmania Devil, my kind of leader. We connected again in Denver Colorado too” said Mr. Roe. Asked who is his greatest business influence, “I would have to say, Clayton Christensen, Harvard Professor.” “Studying his insight, compelled me and all his students in our Harvard Business course to think more. The insight and discussion I truly enjoyed, his teachings compelled me to look at business and corporate strategy through a different lens. It is not the first time Mr. Roe looked at something different. When the CEO saw the water filters in reverse osmosis, he was able to perceive that water passing water through the filters may remove chemicals, but at an atomic level, the water is ripped apart is the process. Mr. Roe viewed the water as broken and destroyed. Roe says “we all walk in a North and South pole, magnetic force every day. It is an invisible force that binds our cells and holds humans together. In order to return the atomic structure to filtered water, it needs a specialized confluence of the same magnetic push and pull energy, applied” In 2016, a non-fiction e-book, “The Force is in You – Magnetized Water for A magnetized Human”, written and published worldwide in 2016 about Magnetized Earth-Water innovation.
Progressive thinkers, CEO of BRC Jason Roe and AZ Governor Doug Ducey Connect.
CEO of Best roast coffee looks through his unique lens at retail today Mr. Roe says “We witness all brands of coffee beans; Star Bucks, Pete’s, McCafé, whatever, the brand you want, you can take the coffee beans home or purchased online, through forward-thinking of BRC, you cannot take, Best Roast Coffee home. Such a thing is a BRC competitive strength, and that too is a retail’s strength. It offers retailers a solution too. BRC has truly created causality, consumers have to come out into the retailer shop to experience the best coffee. “I believe retail can survive the online insurgency threat, by using what online marketplaces don’t have and capitalizing on the strength of four walls and a roof, leveraging that to an advantage. We might be able to buy a dress online, but we can’t connect with friends and family in person with free Wi-Fi, music, and fresh air all in a social atmosphere while having a coffee, a Best Roast Coffee nobody can buy online! There is no greater draw-card than the human spirit so introduce food and beverages in the clothing shop, or grocery store, find the room for tables and chairs and encourage social gathering, hug your friend and hug a smooth performance defining blend of coffee, that nobody can make from home – It’s best Roast Coffee.