Mascara Market Sales Trends 2019: Brand Review, Consumer Preferences, Production and Consumption, Growth, Demand, Product Innovation and Business Growth Strategy

Mascara Market Sales Trends 2019: Brand Review, Consumer Preferences, Production and Consumption, Growth, Demand, Product Innovation and Business Growth Strategy

“Global Mascara Market Research Report”
Global Mascara Market Research Report Size, Share, Business Opportunities, Revenue, Gross Margin by Product Type (Volumizing, Lengthening, Curling, others), by Category (Regular, Waterproof), by Distribution Channel (Store Based, Non- Store Based), and by Region Industry Forecast till 2023

Market Synopsis:

The Global Mascara Market has witnessed continued demand during the last few years and is projected to reach USD 10,306.16 million, globally by 2023. Increasing disposable income and high demand for color cosmetics from developed countries owing to increased fashion awareness are likely to drive the global mascara market. Economy development and increasing working women population expected to drive the market. One of the applications of mascara as a basis makeup product to enhance the appearance will contribute to the growth of this market.

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Mascara enhance the volume of eyelashes and makes the eyes look more prominent and voluminous. Mascara constitutes a major portion of the eye makeup and has a high sale based on increasing population of women inclining towards the adoption of the unique fashion trends. Three major forms of mascara include liquid, cake, and cream out of which liquid and cake form are more popular amongst the consumers. Based on the changing trends and product improvisations, mascara market share in the eye cosmetics market has increased. Based on the current trend, volumizing mascara, water-proof mascara, and lengthening are found to have higher demand than the other varieties.

Global Key Players:

This report includes a study of strategies such as mergers and acquisitions, product launches by the major mascara market players. It further includes product portfolios, developments of leading major players, which includes:

  • LOréal SA (France)
  • The Estée Lauder Companies Inc. (U.S.)
  • LVMH Moët Hennessy Louis Vuitton SE (France)
  • Coty, Inc, (U.S.)
  • Avon Products, Inc. (U.S.)
  • Shiseido Co., Ltd (Japan)
  • Revlon, Inc. (U.S.)

Segmentation:

The Global Mascara Market is segmented based on Product-Type, Category, Distribution Channel and Region.

Market Forecast

The global market for mascara has witnessed continued demand during the last few years and is projected to reach USD 10,306.16 million by 2023. Developing economy and consumers’ adoption of modern lifestyle and beauty trends are likely to drive the mascara market share in the countries of the developed regions. Increasing disposable income and consumers’ inclination to cope up with the social dynamics also likely to have a positive impact on its market growth.

Based on the product-type, lengthening is expected to witness the highest growth rate (~6.93%) on a global level. Volumizing mascara will hold a significant share and will also witness a steady growth during the given forecast period. Curling mascara is likely to experience a moderate growth and is estimated to hold a market share of more than 15% during the given period. 

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Regional Analysis

Among the regions, Europe will continue to dominate the mascara market with more than 30% of the market share and it is projected to reach more than USD 3,000 million at a CAGR of 6.61% by 2023. Asia Pacific will witness the highest growth rate (~7.01%) during the forecast period 2017-2023. Growing popularity of mascara owing to their potential applications as a key eye cosmetic is supporting their market growth on the global level. Developing economy and increasing disposable income have been playing a key role in the mascara growth from the last few years.

Some Important Table of Contents:

List of Figures

FIGURE 1 RESEARCH PROCESS OF MRFR 19

FIGURE 2 PRIMARY RESEARCH PROCESS 20

FIGURE 3 SECONDARY RESEARCH PROCESS: TOP DOWN & BOTTOM UP APPROACH 21

FIGURE 4 FORECAST MODEL 22

FIGURE 5 MARKET SEGMENTATION: GLOBAL MASCARA MARKET 26

FIGURE 6 PRODUCT LIFECYLE: GLOBAL MASCARA MARKET 27

FIGURE 7 PRODUCT LIFECYLE: GLOBAL MASCARA MARKET, BY REGION 28

FIGURE 8 DRIVERS & RESTRAINTS IMPACT ANALYSIS OF MASCARA 29

FIGURE 9 GDP GROWTH (PER ANNUM) 30

FIGURE 10 GLOBAL EXPORT OF EYE MAKEUP – TONS 35

FIGURE 11 GLOBAL IMPORT OF EYE MAKEUP – TONS 35

FIGURE 12 VALUE CHAIN ANALYSIS OF GLOBAL MASCARA MARKET 41

To be Continued…………

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