CHARLESTON – Jul 11, 2019 – Local Choice Spirits is excited to announce its sponsorship of World Team Tennis (WTT), the leading professional team tennis competition. The award-winning, family-run company was the first female owned spirits company to take a leading sponsor role for a sporting event when its ultra-premium vodka FIFTY STATES was named the official vodka of UFC partner Titan FC in April 2019. The sponsorship of WTT is a noteworthy addition to what is quickly becoming an impressive lineup for the pioneering spirits company.
As an innovative disruptor in the spirits industry, Local Choice was drawn to the excitement of WTT and its innovative, disruptive and inclusive approach to the competitive sport of tennis. WTT was created to celebrate incredible athletes of all genders and brings them together as teammates to present a faster, more exciting version of the game. The message and approach resonate with Local Choice Spirits, which disrupted the spirits industry with its game-changing, collaborative platform for a diversity of brands to come together in one space and elevate each others’ stories and successes. In addition to serving up premium, award-winning spirits, Local Choice integrated into its platform Sip & Share, a give back model that celebrates and supports local communities and causes.
Serving up premium sporting entertainment, WTT is a fitting partner for Local Choice and features many of the world’s best players competing annually for the King Trophy, the League’s championship trophy, named after WTT founder and original Tennis Disruptor Billie Jean King. Over the years virtually every big name in tennis has played in the WTT League, and Local Choice is excited to be part of the action. As an official spirits partner of WTT, Local Choice Spirits will be brought into the homes of viewers via WTT.tv, the league’s own digital live streaming platform, where fans from all over the world will be tuning in to experience the high-energy play of WTT matches. Matches will also be aired on CBS, CBS Sports Network and more.
Fans attending the home events at the USTA National Campus in Orlando, FL. will have the opportunity to celebrate with a variety of Local Choice Spirits libations in the Orland Storm VIP Hospitality Lounge, where Local Choice Spirits will be the exclusive official spirits partner. Guests will be able to choose from an award-winning lineup of premium spirits, including the aforementioned FIFTY STATES Vodka. Guests joining in the celebrations will include WTT players, celebrities and more. The dates of the seven events at the USTA National Campus are: July 14, 15, 17, 18, 24, 26, and 27.
About LOCAL CHOICE SPIRITS
Created in 2010 by CEO “Pixie” Paula Dezzutti, Local Choice Spirits is the premier spirits brand producer and incubator for entrepreneurs, celebrities and influencers. Pixie has been named one of the most sought-after branding experts in the US and comes from a decade of experience in advancing and utilizing cutting-edge technology to craft the cleanest spirits in the marketplace, with a concentration on building distilleries and diversity brands under a collaborative incubator platform. Local Choice products have won 100+ awards as well as numerous blind taste tests across the US and internationally, being chosen over many premium market leaders.