A study by Calyptix Security, a network security provider for SMEs, on August 2017, showed that the social media threats are rising, the number of fake accounts is increasing and has grown to 300% referred from Q1 to Q2 according to the quarterly report from Proofpoint. Furthermore, in March 2017, a phishing attack on twitter targeted almost 10,000 employees of the US Department of Defense according to the time magazine. According to RSA Conference held at San Francisco in 2014, the top audience impacted from social media attacks are employees, customers, mobile, competitors, hacking, location and brandjacking. Adoption of social media security solutions offers firewall protection, real-time monitoring, and analysis which help in minimizing the time required for detecting and mitigating potential threats to the enterprise.
Increasing number of malware attacks via social media platform, growing usage of social media platforms on smartphones and increasing adoption of BYOD trend among enterprises are the factors driving the growth of social media security market. The research study conducted by Osterman Research showed that 14 % of the organizations infected through malware were targeted via social media or other web applications. The study also shows that on an average an employee spends 51 minutes on social media for work purpose and the average time is growing at a significant pace.
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The global social media security market is segmented into various segments on the basis of organization size, deployment, security type, solution, and verticals.
By organization size, the market is segmented into large enterprise and SMEs.
By deployment, the market is segmented into on-cloud and on-premise.
By security type, the market is segmented into web based security, mobile application security, endpoint security, network security, and cloud security.
By solution, the market is segmented into risk monitoring, advanced threat protection, data security, compliance, and others.
By vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & ecommerce, healthcare, government, education, and others.
The global market for social media security is estimated to grow at a significant rate during the forecast period from 2018 to 2023. The geographical analysis of social media security market is studied for North America, Europe, Asia-Pacific, and the rest of the world.
North America is expected to emerge as the leading region for social media security during the forecast period on the grounds of increasing adoption of social media platforms in enterprises which helps to stay connected and serves as an additional advertising and marketing platform. Also, majority of key players from well-established economies spending huge amount in developing security solutions and emerging BYOD trend among the enterprises are the reasons fueling the growth of market.
Furthermore,. Asia-Pacific is expected to grow at a significant pace due to government initiatives supporting SMEs which rely on social media platforms to boost the business. Also, the region is the largest market for ecommerce industry. The e-commerce industry generally uses social media platforms to boost sales this helps the social media security market to grow with a highest CAGR in the region.
The prominent players in the market of AI in marketing are Symantec Corporation (US), Trend Micro Inc. (Japan), SolarWinds Worldwide, LLC (US), RiskIQ (US), Proofpoint (US), ZeroFOX. (US), Broadcom (CA Technologies) (US), Sophos Ltd (UK), Centrify Corporation (US) and Micro Focus (UK).
Other players include Social Sentinel, Inc. (US), Digital Shadows Ltd (US), Hootsuite Inc. (Canada), LookingGlass Cyber Solutions, Inc. (US), and Centrify Corporation (US), among others.
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List of Tables
Table1 Global Social Media Security Market, By Country, 2018–2023
Table2 North America: Social Media Security Market, By Country, 2018–2023
Table3 Europe: Social Media Security Market, By Country, 2018–2023
Table4 Asia-Pacific: Social Media Security Market, By Country, 2018–2023
Table5 North America: Social Media Security Market, By Country
Table6 North America: Social Media Security Market, By Organization Size
Table7 North America: Social Media Security Market, By Deployment
Table8 North America: Social Media Security Market, By Security Type
Table9 North America: Social Media Security Market, By Solution
Table10 North America: Social Media Security Market, By Vertical
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