Data Management Platform Market Synopsis:
Data management platform (DMP) is an intelligent form of a data warehouse where online marketing is heading. DMP collects the data from sources that stores data such as mobile apps, mobile web, CRM, and social networks, and provides useful information to the end-users to help them understand the effectiveness of the audience engagements.
DMP also helps in monitoring the ad campaign strategies to identify the points of conversion and to personalize the campaigns to increase their effectiveness. Further, the DMP benefits the end-users in analyzing the data and match the consumers using various devices, which also helps the marketers to increase the conversion at each stage. Led by these advantages, the data management platform market is growing continually.
According to Market Research Future (MRFR), the global Data Management Platform Market would get evaluated at USD 3 BN by 2023, registering a CAGR over 15 % throughout the forecast period (2017 – 2023). Growing number of marketing and advertising companies is a key driving force behind the growth of the market.
Insights provided by DMP help marketers and agencies to create personalized and strategically driven advertises, which can drive higher conversion rates, ROI, and customer retention is a key factor substantiating the growth of the market. Tag Management, Audience segmentation, campaign analysis, media integration, and audience analytics are some of the advanced features that data management platform offers.
On the other hand, lack of technical expertise might pose a challenge to the growth of the DMP market.
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Major Key Players:
Players leading the DMP market include Adobe Systems Inc (US), Oracle Corporation (US), KBM Group LLC (US), Krux Digital Inc (US), Rocket Fuel, Inc (US), Lotame Solutions Inc (US), Neustar, Inc (US), Turn Inc (US), SAS Institute (US), Cloudera Inc (US), SAP SE (Germany), and Informatica (US), among others.
Data Management Platform Market Segments:
For a better understanding, the report has been segmented into four key dynamics:
- By Data Type : First Party, Second Party, and Third Party.
- By Data Source: Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network, among others.
- By End-users : Ad Agencies, Marketers, and Publishers.
- By Regions:Asia Pacific,North America, Europe, and the Rest-of-the-World.
DMP Market Regional Analysis:
North America is projected to remain the largest market for data management platform, globally, throughout the forecast period. Rise in the web-marketing, increasing online shoppers (customer), and the increasing number of internet usages drive the growth of the market. As technologies advance, the number of connected devices rises, increasing the usages of data sharing across different platforms.
The presence of various notable players provides a competitive advantage to the regional market. Growing IT industry and high deployment of cloud computing by middle and large enterprises are some of the major factors driving the data management platform market in North America.
The Asia Pacific data management platform market accounts for the second-largest market, globally. The market is estimated to grow at a rapid pace due to the proliferation of online marketing business. Moreover, growing number of ad agencies, marketing, and publishing companies positively impacts the growth of the regional market. Substantial investments transpired by the market players in the development of efficient DMP systems are fostering the growth of the regional market. India, China, and Japan are the major DMP market in the region.
Europe, data management platform market, is growing steadily. High growth in the adoption of DMP across the growing number of advertising companies propels the growth of the regional market. Growth in technological advancements leads to the rising number of connected devices that drive the usage of data sharing across different platforms.
Data Management Platform (DMP) Market Competitive Analysis:
Characterized by the presence of a number of well-established players, the DMP market appears to be highly competitive. These players incorporate strategic initiates such as acquisition, collaboration, expansion, and technology launch to gain a competitive advantage and thus to maintain their position in this market. Such strategic moves support the growth and expansion plans of players incorporating them.
Technology providers strive to offer combined open source and industry-leading solutions irrespective of the deployment of the data, being on-cloud, on-premises, or at the edge. They also strive to provide the data platform that supports the largest organizations with unmatched security, performance, and scale in big data infrastructure at a minimized cost of traditional tier 1 solution.
June 05, 2019 — Amazon.com, Inc. (the US), a multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence announced the acquisition of Sizmek (the US), an online advertising company. The addition of Sizmek’s Ad Server and dynamic content optimization (DCO) business might mean for advertisers who would be benefitted with the ability to use Amazon’s data from searches and purchases to target audiences beyond its own properties.
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