Medical practice owners are always trying to acquire new patients through a plethora of marketing techniques. The reality is, when it comes to practice marketing, it’s easy to be confused by marketing.
Traditional marketing techniques still work, but they can be very expensive. For small practice owners, setting aside a large marketing budget simply isn’t possible or worth the risk of investment.
Fortunately, there are many cost-effective ways of growing a medical practice. Logic Inbound, a Seattle based digital marketing agency, has published a very informative article on medical practice marketing. In this article, the writer explores 34 different ways to market a medical practice and grow its patient base.
To kickstart marketing efforts, a practice should focus on getting a professional website up-and-running with high priority. A few design decisions need to be made during its development. This includes good site structure, mobile-responsiveness and fast load speed. These are the very basics.
Once the website is up and running, it’s time to optimize it for search engines through SEO. Search engine optimization (SEO) is a set of tools and techniques which aim to increase a website’s visibility on the search engine result pages (SERPs), for a given phrase or keyword. This means that whenever someone searches for a phrase that’s relevant to you, for example ‘testosterone doctor’, your website should appear at the top.
SEO is a time-taking but ultimately very rewarding process that has the potential to increase a practice’s revenue by more than 100%. Most practice owners won’t have good knowledge about SEO, so this is best handled by a healthcare marketing agency.
This was a brief overview of the importance of a practice website. What’s more important is the patient service and experience offered by the practice. Let’s face it, no matter how good the marketing efforts are, if a practice’s customer service is not up to par, it simply won’t retain patient clients.
So priority should be given to improve patient experience and care. If these are top-notch, a lot of new patients will come through the door just because of positive word of mouth about your practice.
Paid advertising is also a sound marketing option for practices that have the budget to spare for it. Search advertising on Google can yield excellent results and ROI, provided an expert carries out the practice’s Google Ads campaign.
Another tactic is to run a free checkup campaign, and advertising it on social networks such as Facebook. A practice’s business is mostly in-person, so getting new patients through the door should be the primary challenge. By offering low-ticket service for free, such as basic assessments and checkups, a medical practice can give patients a taste of the care and service offered by the practice.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States