On 31/7, Today Wuhan based Chinese convenient store chain sent the invitation to the world on Time Square NY: welcome to have a taste of our Hot Dry Noodles in Wuhan.
Hot Dry Noodles is a famous Wuhan cuisine, the name card of Wuhan City. Today CVS initially launched its Hot Dry Noodles in early 2017 and then upgraded the product in Jun. 2019.
According to Today CVS, the noodlesis now made only by Xinghua red skin wheat flour and the source is pure sesame. All the ingredients are strictly selected and can be traced from their origins. The noodles has been stored and delivered with cold supply chain to keep its flavor.
For now, Today CVS serves Hot Dry Noodles through its chain of 300 stores in Wuhan, 24/7, 356 days. Over 500,000 customers enjoy this popular cuisine every month.
According to Mr Song Yingchun, the founder and CEO of Today CVS, Hot Dry Noodles represents the local culture, lifestyle and the charisma of Wuhan, it is worth been getting more attention and widely spread. “We hope there are more people from all over the world know about Wuhan, travel to Wuhan and like Wuhan, that’s why we advertise Wuhan Hot Dry Noodle on New York Time Square. We believe this feeling can bring empathy and understanding beyond countries and languages,“ said Mr Song.
Today CVS started in 2008 from Nanning City, Guangxi Province, Southern China. Its headquarter moved from Nanning to Wuhan in 2014. Till June 2019, Today CVS covered Guangxi, Hubei and Hunan Provinces, its chain had over 400 stores including 300 Wuhan stores.
Today had been invested by Sequoa Capital, China Equity Group, Genral Atlantic and lately valued at 3 Billion Chinese RMB.