On August, 2nd, 2019, the famous boutique store Lane Crawford released its new season “Fashion Static Exhibition” at Shanghai Times Square. Song Moxin, the founder of Camelia attended their “Fashion Trends Wine Party” as a special guest, sharing styling inspiration and trends insights with Lane Crawford senior buyers Stephanie and Casey to explore the new styles.
Song Moxin, a crossover entrepreneur and an opinion leader who has been influencing tens of millions of working women’s consuming choices.
Song Moxin, as a crossover entrepreneur, from building the technology marketing company “Berryoo” to the consuming recommendation platform “Camelia” which combines contents and e-commerce, has made remarkable achievements in different fields. These include leading Samsung mobile platform’s contruction, offering marketing services to more than 50 international brands, such as Samsung, BMW, Disney, etc., assisting Umetrip with their users growing from 0 to 40,000,000, also creating WeChat contents for Dyson and gained more than 11,000,000 views within 24 hours which became a hit on WeChat.
Meanwhile, Song Moxin is also an opinion leader who’s been influencing tens of millions of working women’s consuming choices. Her recommendations come from personal experiences and her lifestyle, which always lead to a huge number of purchases and causes supply shortage, a large number of loyal users have been following her since the beginning. Therefore, she has also been favored by many luxury brands and has become a long-term partner with CHANEL, Rolls-Royce, Patek Philippe, OMEGA, TOM FORD and so on.
At Lane Crawford “Fashion Trends Wine Party”this time, Song Moxin attended the event as a special guest, sharing “Working women’s dressing tips” with attendees.
Song Moxin shares entrepreneurial experiences, analyzing the trends of the new season
As the follow-up of “Discover your color” campaign, Lane Crawford Discover New Collection’s new season is based on the theme of spiritual color, exploring the world’s major fashion shows and street fashion, releasing 2019 Fall and Winter new trends and presenting more than 800 international brands’ pieces. After that, Song Moxin’s talk really resonated with the audiences in a deeper way.
As the “996 working system” brought out debating, how to balance family and career has attracted much attention, especially as an entrepreneur. For Song, she said frankly that she isn’t focusing on balancing deliberately, but spending her time on something more important. As to her, studying and working are the things that make her feel the most fulfilling. At the same time, she shared her fashion attitudes and stressed that “Being decent and stylish is something I care about. Personally I like designs from The Row, the material has high quality and makes women stay elegant. “If you’re still at the stage of style self exploring, she suggested everyone to go to Lane Crawford, because they have done a particularly good job in brand selection and style presentation.
For the next part of the event, Song Moxin and senior personal image consultant Echo, senior buyers Stephanie and Casey interpreted the new trends in Fall and Winter in 2019, while models presenting designs during the discussion. Several outfits are full of style and practicality, which worth being used as examples.