Interactive Advertising Market Scenario:
Interactive advertising can be referred to as a type of advertising that leverages the information accrued as a feedback from the consumers. The feedback-based information from the consumers aids advertisers to enhance their advertising techniques. Interactive advertising is an online form of advertising, however, it can be applied to offline advertising as well.
The global interactive advertising marketwas analyzed by Market Research Future (MRFR) and it was projected that a noteworthy CAGR of 15% will be attained by the market over the forecast period of 2017 to 2023. The valuation of the interactive advertising marketwas further stated to surpass its previous valuation and reach USD 93 Billion by 2023.
MRFR identifies that the Interactive Advertising Marketis experiencing a number of trends. This includes innovation and development of the latest technologies that are convenient for the users, reaching the mass audience at a limited span of time, and productive usage of smartphones to generate money. The market study by MRFR reports that the global market is expected to gain massive growth over the forecast period due to the increasing pool of mobile users. The effective usage of various media technologies and the creation of customized media portals are some of the most important factors that are pushing the global interactive advertising market. The booming social media networking channels and online and offline adoption of the internet are some of the major drivers pushing the global market.
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The global interactive advertising marketcomprises a host of key players. This includes names like The Martin Agency (U.S.), Wieden+Kennedy (U.S.), Mullen Advertising (U.S.), Butler, Shine, Stern & Partners (U.S.), Grey Advertising (U.S.), Crispin Porter + Bogusky (U.S.), Ogilvy & Mather (U.S.), Droga5 (U.S.), BBDO (U.S.), Deutsch (U.S.), among others.
The global interactive advertising markethas been segmented in terms of advertising type, organization size, and vertical.
- By advertising type, the market includes videos, mobile advertising, social media marketing, social media, internet, sponsorship, email marketing, blogging, offline activation, widgets, and others. The social media marketing segment is the most cost-effective and useful digital marketing technique. Social media marketing helps increase brand awareness and aids enterprises to get engagement with a wide pool of audience by enhancing their business visibility.
- By organization size, the market segments into large enterprises and small and medium enterprises.
- By vertical, the market comprises IT & Telecommunication, Retail and Consumer goods, Transportation, BFSI, Media & Entertainment, Supply Chain and Logistics, Travel, Education and Government, Healthcare, Energy & Power and Utilities, and others.
The global interactive advertising marketis geographically distributed across the following key regions: Asia Pacific, North America, Europe, and the Rest of the World (RoW).
The North America region is projected to lead the global interactive advertising market over the forecast period with the highest market share. However, the Asia Pacific regional market stands out with the potential to grow at the highest CAGR during the forecast period. The growth of the North American regional market is due to the increasing investments being made in interactive advertising therein. Additionally, the growth of the regional market is also due to the contribution of developed nations like the US and Canada in growing a number of mobile phone users, building network connectivity, and surging popularity of interactive market among organizations, and gorwing usage of 3G and 4G networks.
July 2019, major global brands like McDonalds, Nestle, and Virgin Media became the first brands ever to enlist themselves in the blockchain pilot run by JICWEBS, United Kingdom’s cross-industry standard body which is working rigorously to optimize digital advertising. The aim of the project is to resolve the trust, inefficient, and transparency issues faced by the industry. It is likely that more participants, including technology vendors and publishers, will be added to the scene.
June 2019, CBS Interactive announced that an all-new partnership with Unity, the developing engine behind the game Pokemon Go, to develop augmented reality (AR) advertising campaigns. The advertising campaign will be focused on the mobile applications of CBS Interactive including CBS News, CBS Sports, GameSpot, CNET, and TV Guide.
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Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
List of Tables
Table 1 Interactive Advertising Market, By Type
Table 2 Interactive Advertising Market, By Organization Size
Table 3 Interactive Advertising Market, By Vertical
List of Figures
Figure 1 Research Type
Figure 2 Interactive Advertising Market: By Type (%)
Figure 3 Interactive Advertising Market: By Organization Size (%)
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