Genufood Energy Enzymes Corp.
We are a development stage company. We distribute enzyme dietary supplement for human and animal consumption. ProCellax and ProAnilax are brands owned by us and trade mark registered in the United States of America, China, Hong Kong, Macau, Taiwan, Thailand, Malaysia, Singapore and Sri Lanka (Target Markets). ProCellax are for human consumption in three categories: Digestive, Immunity and Systemic Health of 15 items available for distribution and export. Manufactured in U.S.A, ProCellax is “Halal” Certified and are suitable for vegetarians and vegans. They are specifically formulated for our marketing and distribution from enzyme experts who having more than 50 years of experience as true enzyme manufacturers. ProAnilax are for animal consumption covering Digestive, Immunity and Injuries enzyme for dogs and cats, Feed supplement for swine and poultry and Digestive and nutritional value of pelletized feed, silage and other forms of ruminant feed. We have two subsidiaries, Genufood Enzymes (S) Pte Ltd in Singapore (“GESPL”) and Genufood Enzymes Lanka (Pvt) Ltd in Sri Lanka (“GELPL”). GESPL is active.
In September 2012 after clearance from Health Science Authority of Singapore, we started to create market awareness to introduce ProCellax to the consumers in Singapore through roadshows and participation in exhibitions. We distribute digestive enzyme ProCellax DG1 in sachet FREE for the consumers to try. About 36,668 sachets were distributed between December 2012 to September 2013 thereafter we launch a GEEC Enzyme Club Membership drive program, a lucky draw campaign “SGD10,000 For You”. During the campaign, we succeeded to secure 750 members. As of October 31, 2014, we have 1,508 Members on our record and expected to grow. To service our GEEC Enzyme Club Members and the consumers better, we launch the GEEC Retail Chain Store plan thus in July 2013 we established the first retail store at Suntec City Mall.
On May 14, 2014, GESPL entered into a Consignment Agreement with Nature’s Farm Pte Ltd to display and sale of ProCellax products at six stores/locations throughout Singapore. In September 2014, GESPL leased a pushcart store at The Star Vista. To-date GEPSL has a total of eight stores in Singapore for retailing ProCellax products. Our business plan is to have ten retail stores in Singapore in order for us to compete. At present, we are developing and improving GESPL’s website for e-Commerce to cater for Singapore market electronically. We also sell ProCellax to medical clinics in Singapore. We aim for greater sales by employing suitable sales personnel for marketing and extending credit terms to these clinics. On June 1, 2012 Agri-Food & Veterinary Authority of Singapore has advised no objection for the importation of ProAnilax into Singapore for distribution, but importation has not started.
The current 20kg bulk pack packaging is not suitable for the Singapore market due to size and demand. Therefore, we plan to re-pack it into smaller packaging sizes in Sri Lanka to meet the needs of pet owners and livestock and poultry farmers in the target markets. From our GESPL’s operations, we have recorded improving revenue of $41,244 from our GESPL operations for fiscal year ended September 30, 2013 to $140,519 for fiscal period nine months ended June 30, 2014. Prospect for sales will be better when the ASEAN Vision 2020 implements the harmonised Regulatory Framework on Traditional Medicines and Health Supplements in year 2015. We have an advantage too for being “Halal” Certified on ProCellax products. From December 1, 2014. GETCL as been incorporated in Bangkok – Thailand. The main objective is to re-pack our range of ProCellax in Thailand. Thus is to reduce our product cost. And, lower our retail prices to make it more affordable to the general public. To-date, GEEC Group has 19 employees.