“Hidden Wealth: The Money Making Power of Licensing” is a comprehensive guide provided by Rand Brenner, the CEO of Licensing Consulting Group (LCG), and an expert in intellectual property management and licensing. The book is authored to teach readers the right way to license IP, the mistakes to avoid, licensing strategies that work, how to license any type of IP, and a host of other licensing-related subjects.
Millions of people and businesses across the globe have great ideas and intellectual properties amounting to trillions of dollars. However, only very few of such individuals and companies are able to make money with their IP. A report by Forrester Research revealed that US companies annually waste $1 trillion in underused intellectual property assets. Unfortunately, there are no schools or classes that teach the process of licensing intellectual property, and only very few sources offer reliable and quality guidance on how to do the licensing process the right way. Consequently, many people make mistakes that cost them time, money, lost income opportunities, and sometimes their IP rights. Rand is, however, looking to change this narrative by using his wealth of experience and knowledge gathered over the past 3 decades to teach IP owners how to make money with their intellectual property.
“Hidden Wealth: The Money Making Power of Licensing” offers a detailed, step-by-step guide to making money with intellectual property, providing readers with the real-world “licensing” tools to help them take action immediately. The book is easy to so anyone can learn the steps to successfully license any type of intellectual property, and generate money with it without having to break the bank or spend years in the process.
Unlike many books that focus on the result, “Hidden Wealth: The Money Making Power of Licensing” focuses on the specific how-to steps in the licensing process.
The book is currently available on Amazon.
About Rand Brenner
Rand Brenner is CEO of Licensing Consulting Group (LCG), an intellectual property management and licensing company specializes in assisting startups and small to mid-size businesses strategically use their intellectual property to generate revenues. He is also the founder of Licensing4Profits.com, which offers training, coaching and courses on licensing and how to use it to make money with all types of intellectual property.