Smokeless Tobacco currently represents a small percentage of the overall tobacco industry in the Middle East & Africa. The market size for smokeless tobacco in the region is expected to surpass USD 1360 Mn by the year 2023. This indicates that the market is likely to capture a compound annual growth rate of 3.80% during the forecast period (2017-2023). In 2017, Africa accounted for more than 55% share of the market and this trend is likely to continue throughout the review period. Consumption of tobacco is high in DR Congo, which also accounts for a significant market share in Africa. The popular ways in which smokeless tobacco is consumed in the region are by sniffing or chewing. The rural parts of Africa exhibit more market opportunities as tobacco bas been traditionally consumed by natives in the region.
The preceding decade has witnessed an escalation in the level of investment in smokeless tobacco from the huge cigarette firms. However, the mounting regulatory pressure against them and cigarettes, chiefly in the form of public smoking bans, has limited the company’s interest, causing them to refrain their business activities by spending in other nicotine and tobacco products. Moreover, the companies have established themselves in the market by initiating spending on research and development to provide innovative products to the consumer and capture new consumer bases. Moreover, smokeless tobacco has established itself as a niche product because its consumption is focused on a few markets. This fact has also led to innovations in cigarette making such as capsule products, additive-free products, tube filters, slimmer products, and Reloc and others have expedited the pace of development of the market in the forecast period.
One of the oldest forms of tobacco in the world, smokeless tobacco, is effectively known to deliver nicotine without combustion. It is also widely considered to be less harmful than regular tobacco. Due to the presence of many forms of smokeless tobacco according to user preferences globally, the market for smokeless tobacco has grown significantly. There has also been a momentous surge in the number of tobacco users worldwide thereby increasing the market share considerably. The Middle East & Africa smokeless tobacco market is anticipated to touch USD 1365.9 million by the end of 2023 while developing at a CAGR of 3.80 percent approximately during the forecast period.
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The popularity of Smokeless Tobacco products such as Toombak, Shammah, Chemma and others are expected to surge among middle and low-income community of consumers in the region. Due to the extensive range of products available, the intake of nasal smokeless tobacco such as taaba and neffa is also accelerating in this region. The market’s growth is also fuelled by the adoption of technology by consumers which has directly influenced the rising sales of various products through e-commerce channels.
Major Key Players
The companies in the market are intent on product innovation and the acquisition of similar businesses to expand their geographic presence and customer base. Moreover, the businesses are also increasingly disposed towards product promotion and reinforcing their marketing base.
- British American Tobacco PLC / RJ Reynolds Tobacco Company (U.K),
- Japan Tobacco, Inc. (Japan),
- Philip Morris International, Inc. (United States) and
- Swedish Match AB (Sweden)
among others, are few of the strategic companies profiled in the Middle East & African smokeless tobacco market.
The market for Middle East and Africa smokeless tobacco is segmented on the basis of form, route, and type. The market segmentation on the basis of form segments the market into dry and moist. The moist segment is predicted to retain its dominance throughout the forecast period. The segment is also forecasted to grow at a considerable growth rate of 3.99 percent during the forecast period. On the basis of type, the market is segmented into Chewing Tobacco, Dipping Tobacco, Dissolvable Tobacco. Amongst all the types, dipping tobacco is leading the market and is estimated to hold the lion’s share of 55.97 percent in 2017. Chewing tobacco is accredited to be holding a significant portion in the Middle East and Africa smokeless tobacco market through the forecast period. The basis of route segments the matket into oral and nasal. The oral segment is anticipated to maintain its control throughout the forecast period. The segment is estimated to increase at a considerable progress rate of 4.06 percent during the forecast period.
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Detailed Regional Analysis
The Middle East & Africa Smokeless Tobacco Market is segmented into the Middle Eastern region which comprises of Saudi Arabia, Iraq, Yemen and Rest of the Middle East. While the African region comprises of Madagascar, Sudan, DR Congo, Algeria, South Africa, Rest of Africa. The African region is responsible for a major market portion of 55.29 percent in the year 2017. Though, the Middle Eastern region is observed to be a rapidly increasing region in this market, whereas Yemen has the key market share of 47.87 percent in the year 2017. Also, Iraq in the Middle East region is projected to develop at a rapid rate during the forecast period.
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