“Go to Wudang to be Healthy” First Appeared in New York Times Square Wudang Mountain Stuck in Weibo Top Search

On August 21st, slogans such as “Go to Wudang to be healthy” and “Know about the healthy and young lifestyle in Wudang within 48 hours” appeared impressively on the big screens of Times Square in New York, USA, attracting passers-by to stop and watch.

 

On August 21st, slogans such as “Go to Wudang to be healthy” and “Know about the healthy and young lifestyle in Wudang within 48 hours” appeared impressively on the big screens of Times Square in New York, USA, attracting passers-by to stop and watch. This is its stunning debut overseas with a brand new concept of “healthy and young” since Wudang Mountain started using the intellectual property with the theme of “Go to Wudang to be healthy”. On the day on which the posters are launched, many Chinese netizens who were in New York, especially those from Hubei province were excited. Some even made a special trip to New York Times Square and took photos to record the moment that their hometown was introduced to the world.

At the same time, the customized posters of “Go to Wudang to be healthy” and “Know about the healthy and young lifestyle in Wudang within 48 hours” also appeared on the boot screens of Weibo in places such as the United States and Taiwan, China. This is the first time that Wudang Mountain launched boot screens on Weibo which are aimed at the overseas markets. The boot posters drew lots of attention with its healthy and fresh design style and its unique slogans specially designed for the local area, which brought high attention and exposure instantly.

Besides, in the main target markets in the domestic market such as Wuhan, Shiyan, etc., Wudang Mountain launched the boot screen, the topic #Know about the healthy and young lifestyle in Wudang within 48 hours also continuously held a post on the top search topics on Weibo. The attention helped the promotion to hit a new high worldwide. With all of these, the promotion campaign with the theme of “Know about the healthy and young lifestyle in Wudang Mountain within 48 hours” co-sponsored by the Tourism Bureau of Wudang Mountain Tourism Special Economic Zone and Sina Hubei has been officially launched around the world. Various places started an upsurge of discussion about the tour to Wudang Mountain to enjoy a healthy and young lifestyle. Netizens have announced on Weibo that they welcome tourists from all over the world to Wudang Mountain for a healthy life.


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Taiwan,China

Based on the intellectual property of “Go to Wudang to be healthy”, the event will invite famous bloggers on Weibo in various fields around the world to take part in the activity “Know about the healthy and young lifestyle in Wudang Mountain within 48 hours”. Through a 48-hour depth trip to Wudang Mountain, combined with the unique landscape and humanities of Wudang Mountain,all together they help to promote the abundant healthy tourism resources from the perspectives of nature, history, architecture, culture, martial arts, leisure, health, etc.; And applaud for the theme “Go to Wudang to be healthy”.


Search on Weibo for the keyword “health” to present “Go to Wudang to be healthy” theme promotion page

In the meantime, this specially customized Weibo keyword brand area for #Know about the healthy and young lifestyle in Wudang Mountain within 48 hours was launched. When keywords like “healthy” are entered into the searching box, the thematic publicity cover of “Go to Wudang to be healthy” will be seen. Since the event was launched in early August, it received lots of comments and supports from the majority of netizens and their longing for the trip to Wudang Mountain. The reading volume of its main topic #Know about the healthy and young lifestyle in Wudang within 48 hours on Weibo has been nearly 8 million and the reading volume of the topic #Go to Wudang to be healthy has been more than 18 million.

Later, the activity of “Know about the healthy and young lifestyle in Wudang Mountain within 48 hours” theme event will continue to launch more creative contents and interactive projects. The journey of experience of famous bloggers on Weibo will be officially launched in early September, when the healthy trip to Wudang Mountain will be presented in a multi-dimensional way including texts, pictures, videos, live broadcast, etc. Go to Wudang to be healthy. We are waiting for you.

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