Global Customer Success Platforms Market is set to witness a healthy CAGR of 25.75% in the forecast period of 2019-2026. The report contains data of the base year 2018 and historic year 2017. Rising demand for cloud based solutions and increasing demand for customer data analysis are the major factors for the growth of this market.
Customer success platform is specially designed by an organization so that they can create and capture data from different online and offline channels. These customer success platforms help the customer to understand business better. They are widely used in applications such as customer experience management, risk and compliance management, sales and marketing management among others. They are used in industries such as e-commerce, banking, financial, healthcare among others. Increasing usage of artificial intelligence and machine learning worldwide is the factor fuelling the growth of this market.
Few of the major competitors currently working in the global customer success platforms market are Gainsight, Salesforce.com, inc., Natero, Totango, Strikedeck, Inc., ChurnZero, Inc., ClientSuccess, Bolstra, UserIQ, Planhat, Salesmachine inc., AppsForOps Pty Ltd, CustomerSuccessBox, Wootric, Akita, Catalyst Software, Amity (Lilikoi Data Inc.).
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In March 2019, Strikedeck launched a new customer success platform Strikedeck Blitz which is specially designed to combine small and medium sized business. This new platform will help the customer success team by improving their customer experience, increasing subscription services and minimizing customer churn. It also has the ability to track customer interactions and workflow automation.
In May 2019, Gainsight announced the launch of their Pulse+ which is the online media platform so that they can create skilled customer success professionals. This platform will have combine eLearning and industry-grade and subscribers can access year-round program of on-demand training, original video series and podcasts. This will help the professionals to improve their business and analytical skills in the customer success industry.
Market Affecting Factors-:
This section involves the list of various factors which have huge impact on the overall Global Customer Success Platforms Market growth.
Few names are mentioned here:
- Growing approach of cloud computing in customer success
- Increasing demand for advanced solutions to monitor customer scores
- Rising acceptance of innovative technologies such as artificial intelligence and machine learning
- Growing investment in customer success platform start-ups
- Increasing data security and privacy concern
- Rising data aggregation and synchronization from various sources
- Customer Experience Management
- Sales and Marketing Management
- Risk and Compliance Management
- Customer Service
- Professional Services
- Support and Maintenance Services
- Consulting Services
By Deployment Type
- On- Premises
By Organization Type
- Small and Medium-Sized Enterprises
- Large Enterprise
By Industry Vertical
- Financial Services, and Insurance
- Retail and e-commerce
- Telecommunications and IT
- Healthcare and Life Sciences
- Government and Public Sector
- North America
- South America
- Middle East and Africa
Competitive Analysis: Global Customer Success Platforms Market
Global customer success platforms market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of customer success platforms market for global, Europe, North America, Asia-Pacific and South America.
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