The term ‘Online Gaming’ in China refers to browser games, mobile games and client-based online games. The Chinese online gaming industry took off in 2005, with a large amount of games entering the industry since then. The Chinese online gaming industry entered a period of decline since 2013, and has gradually settled into a state of maturity. The Chinese online gaming market reached a size of CNY 208.57 billion.
The market for Chinese-developed online games reported a growth rate of 17.6% in 2018. The market has been on a slow decline for three years since 2016. The market for Chinese-developed online games reached a total size of CNY 164.4 billion.
The Chinese online gaming market is displaying signs of gradual segmentation. The largest gaming companies in the country have all begun to adopt a diversification strategy for their product portfolios. Tencent Games is involved in the client-based online gaming, mobile gaming and browser gaming markets. Netease is mainly involved in mobile gaming and browser gaming. Amongst high-profile public Chinese gaming companies, Perfect World Games is the company with the most diversified product portfolio.
The freemium model is slowly beginning to phase out other business models in the industry, which is one of the reasons why the industry has been able to remain consistent in the attraction of new users. The industry is expected to reach a total size of CNY 272 billion by the end of 2023.
Spanning over 153 pages “Report on the Chinese online gaming market 2019-2023” report covers Chinese gaming industry development analysis, Chinese online gaming market size analysis, Chinese online gaming market structure analysis, Online gaming market supply and demand analysis, Chinese online gaming market competitiveness analysis, Consumer behavior analysis, Income analysis, Development factors, Industry financing records, Investment strategies, Chinese online gaming companies, Chinese online gaming industry developments, Online gaming industry risks and trends analysis, Online gaming industry entry barriers, Chinese online gaming industry development trends analysis 2019-2023.
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