The rugged display market is anticipated to surpass a valuation of USD 10 billion, attaining a CAGR of 5% during the review period (2017-2023), Market Research Future (MRFR) unveils in a detailed report. Rugged displays are considered the most advanced displays in today’s market. These displays deliver the highest resolution, best quality brightness, optional screen protectors, durability, and longest-life LCDs. It also offers daylight reliability and night vision mode.
The key players dominating the global rugged display market include Xplore Technologies Corporation (U.S), Sparton Corporation (U.S), Getac Technology Corporation (Taiwan), Panasonic Corporation (Japan), Zebra Technologies Corporation (U.S), Samsung Group (South Korea), Chassis Plans (U.S), Sonim Technologies Inc. (U.S.), Bluestone Technology Ltd (U.S), and Kyocera Corporation (Japan).
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Market Potential and Pitfalls
The rugged display market is likely to expand at breakneck speed, mainly due to the rising trend of digital transformation, development of ruggedized display devices implemented with high specifications, and technological transfer in display technology. The proliferation of IoT and human-machine interface across industries is predicted to favor the growth of the market. Technological advancements in sectors like healthcare, consumer electronics, and automotive have created growth opportunities for the market. Rugged and portable displays are extensively used in industrial, aerospace & defense, and healthcare applications, which further encourages the market growth. Moreover, the adoption of bring your own device is a trend worth noting. Consumer rugged smartphones like the Samsung Galaxy S8 Active is gaining momentum due to investments in products. This is further anticipated to encourage the market growth.
On the contrary, consumer-grade devices for industrial applications are increasingly being adopted, which is likely to restrict the market growth in the years to come. On a brighter note, the reduced total price of possession and increased demand for rugged display from different industries are predicted to shape the market.
Global Rugged Display Market: Segmental Analysis
The global Rugged Display Market is segmented on the basis of type, operating system, ruggedness, and end users.
By type, the rugged display market is segmented into LED, LCD, dot-matrix, and others. Of these, LCDs have gained prominence in the past few years owing to their favorable attributes like compact size, less power consumption, and low price compared to other display panels.
By operating system, the rugged display is segmented into Windows, iOS, Android, and others. Among these, Android has witnessed success in the past few years owing to the benefits of its approach. With multiple options in price range, new phones released frequently, and new market entrants, the market for Android is predicted to boom. For instance, the latest phone models from Samsung, Huawei, and Oppo, released within a short span are increasing the customer base for Android.
By ruggedness, the market is segmented into semi-rugged, fully-rugged, ultra-rugged, and others. Among these, fully-rugged display devices are high in demand from sectors like mining, oil & gas, and logistics. They are specifically built to operate in extreme conditions.
By end users, the market is bifurcated into aerospace, government and defense, industrial, hospitals, commercial, and large enterprises. Of these, the rugged display is ideal to be used in the defense sector as it can withstand harsh environments, bear extreme shocks and vibrations, highly reliable, and offer real-time data.
Geographically, the rugged display market spans across Europe, North America, Asia Pacific, and the Middle East & Africa.
Considering the global scenario, North America is considered to be one of the leading regions in the rugged display market, with huge demand in sectors like government, aerospace, and others. The current trend of digital transformation in North America is likely to dictate the growth trajectory of the regional market. Several manufacturers of the rugged display are focusing on augmenting their production to enhance customer experience, apart from gaining a competitive edge in the rugged display market. These factors are anticipated to promote the market growth.
Europe is predicted to grow at a steady pace, with the aerospace, government, and defense sectors holding the largest rugged display market share in the region. The market has gained prominence in the healthcare sector, which is likely to contribute towards its growth.
Countries like Japan, China, South Korea, and Japan in the Asia Pacific region are emerging in the rugged display market and is likely to expand at the highest CAGR as various companies have started deploying in the rugged display market. With handheld devices and smartphones gaining prominence in this region, the market is likely to gain impetus.
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June 2019: Getac has recently unveiled the launch of the all-new UX10 rugged tablet, which offers powerful performance, reliability, and lightweight portability to the professionals operating in challenging environments. The all-new UX10 is light in weight and compact and has been designed to maximize the productivity of the workers even in harsh environments.
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