Increasing health and wellness trend has positively impacted the market for Potato Protein which is growing at an incremental pace of development on the global stage. The increasing demand for protein rich food is one of the major driver for potato protein market. Potato protein is a high grade protein concentrate including features such as elevated protein content, amino acid profile as well as low ash levels. Potato proteins are rich source of nutrition and is beneficial for muscle growth. The demand for the product is growing in supplements and sports nutrition as well as it is becoming increasingly popular for in animal nutrition market. Furthermore, increasing demand for clean labelled and plant based products have directly influenced the market growth for plant protein.
Potato protein is economical as compared to the animal protein which is gaining traction among the consumers globally. Growing vegan population has also given boost to the growth of the market. Further, emulsifying, foaming, and gelling properties of the potato protein isolates makes it a suitable ingredient in the food application. Rapid technological advancement for introducing novel production techniques and extensive research are being carried out to augment production of potato protein in large scale which is expected to further spike the growth rate of potato protein market. However, complex technological process for protein production could deter the growth of the market.
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Major Key Players
The key manufacturers have been observant of current trends in the food market and therefore have been investing significantly in research and development for novel product development. For instance, Avebe U.A have introduced range of potato protein products in recent years. The increasing consciousness towards health and wellness globally has propelled the demand for plant-based protein including potato protein. The emerging economies of Asia-Pacific and Latin America provide growth expansion opportunities to the manufacturers. Increased focus on potential untapped market will support the manufacturers in enhancing their revenue prospects.
The key players profiled in Potato Protein Report are Tereos (France), Royal Ingredients Group (the Netherlands), Avebe U.A. (the Netherlands), Kemin Industries, Inc (U.S.), Roquette (France), Omega Protein (U.S.), and Emsland Group (Germany) among many others.
Latest Industry Updates
Oct 2017 Avebe U.A. introduced Solanic which is a potato protein isolate. The product is clean label, sustainable, and can be used across a wide range of food and beverages applications.
Nov 2016 Avebe U.A. introduced new potato protein isolate, namely Solanic 100 at Health Ingredients Europe. The product consists of complete amino acid portfolio and is suitable for protein enhancement of snacks, breakfast cereals, etc.
The global potato protein market has been divided into type, application, and region.
On The Basis Of Type: Potato Protein Isolates, Potato Protein Concentrates
On The Basis Of Application: Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Supplements, Snacks, Animal Nutrition, and Others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The global potato protein market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). Europe accounted for the majority market share followed by North America. Increased investment by key players on the R&D and technological advancements has accelerated the market growth in Europe. Growing inclination of consumers towards functional food in North America has fuelled the market for potato protein in the region. Asia Pacific is estimated to be the fastest growing region over the forecasted period. India and China are the major contributors in this region due to increasing health awareness and growing consumption of healthy foods. Latin America is also expected to witness moderate growth over the estimated period in which Brazil is the major contributor followed by Mexico.
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