The soil moisture sensor market is expected to grow from USD 131.7 million in 2018 to USD 264.0 million by 2023, at a CAGR of 14.92% between 2018 and 2023. Major opportunities for the growth of the market include the availability of government incentives, increasing adoption of the advanced farming techniques, and decline in ASPs of soil moisture sensors. The key factors driving the growth of this market are the gradual shift in the climatic conditions and growing demand for the improved productivity.
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Major players in the soil moisture sensor market include METER Group (US), Irrometer Company (US), The Toro Company (US), Campbell Scientific (US), Delta-T Devices (UK), Spectrum Technologies (US), Sentek (Australia), Stevens Water Monitoring Systems (US), E.S.I. Environmental Sensors (Canada), and IMKO Micromodultechnik (Germany). Most of the leading companies have implemented the organic strategy of product launch to boost their revenues.
Top 2 Players in the Market:
METER Group (US) provides products for the real-time, high-resolution data collection, which fuel production and processes for the food quality, environmental research, urban, and agriculture sectors. METER Group was formed through the merger of Decagon Devices (US) and UMS (Germany). The unified company combines the strengths of both firms to create powerful synergy, competitive advantage, and new business opportunities. The company has its distributors across the Americas, Europe, the Middle East and Africa, and APAC. The company offers its products under 2 segments—METER Food and METER Environment. The products offered through the METER Environment segment include soil moisture/water content sensors and soil water potential sensors. These sensors form part of various data loggers and soil moisture measurement systems provided by different companies. The company’s investments are focused on upgrading its offerings to strengthen its product portfolio, which enables it to have a wide product offering. For example, in April 2017, METER Group launched TEROS 12 soil moisture sensor at the 2017 European Geosciences Union (EGU) General Assembly, held between 23 and 28 April 2017 in Vienna, Austria.
Delta-T Devices (UK) designs and manufactures the research-grade measurement and monitoring instruments for environmental science, particularly for agronomy, plant physiology, ecophysiology, data logging, meteorology, soil moisture, solar energy studies, and environmental monitoring. Delta-T Devices has an international network of representatives, which act as local sites for the management of sales and services in most countries. Export sales account for more than 75% of its business. The company continually focuses on improving and extending the capabilities of its soil moisture sensors using the most up to date theory and technologies. To grow in the soil moisture sensor market, the company has adopted a mix of organic and inorganic growth strategies, including product launches, contracts, and partnerships. For example, in August 2017, multi-parameter WET sensors of Delta-T Devices were used by Chinese astronauts aboard the Tiangong-2 space lab. In January 2017, Delta-T Devices launched the SM150T sensor, which is ideal for measuring moisture content and temperature in soils and substrates.
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