The prevalent mindset of classifying women clothing into two; skin revealing fashionables and the archaic dresses is fading away, as modesty is gradually entering the fashion world. Over the years, fashionables are seen as certain dresses that are otherwise over-sexualized and unfit for certain circles. However, the reality is changing, and modest fashion is creeping into the world of women dressing.
For starters, modest fashion refers to a trend in women, such that they wear less skin-revealing clothes, either to satisfy their faiths dictates or to fulfil their fashion tastes. Although the acceptability and suitability of modest fashion have been threatened in certain sections of the world, because of its relation to culture and religion. Well, this exaggerated connection is just another myth and prejudice. The trend has a 14.4% share of the global fashion market and not only be fulfilling culture purposes but also providing some critical solution to fashion-related problems faced by business-class women.
Let me take a cue from the male-dominated tech sector which I have worked for. A woman in this sector is trapped into thinking of taming her feminine looks to be successful. Going for a “sexualized” feminine dress gives the impression that she sells her body and not her ideas to get promotions and win contracts. To avoid this, she outrightly goes for a bizarre masculine look. This is a situation that raises the question of the availability of an alternative.
Why choose between two awkwardness when you can find a middle course modestly?
Venturing into modest fashion has not been easy for many high street and luxury brands. Whenever they try to explore this market by releasing MF related collections, they aren’t spared of the backlashes of the press and social media platforms. They retreat, and eventually, a lot of women get less served.
The founder of House of Heiress, Soheir K. Ghanem while speaking about her modest fashion hub which she founded in 2016 remarked thus; “After almost a decade in the corporate world I realized that women needed more professional modest clothing…”. Obviously! It is a profound gap that ought to be filled.
House of Heiress serves the women who want to prove that you can be fashionable and be successful based on merits and not your body. The hub believes that, by adopting modest fashion, strong and independent women can fulfil their fashion goals too. All that’s needed is the availability of these collections, and that’s why House of Heiress exists.