Software Asset Management Market Growing at CAGR of 14.8% | Key Players Snow Software, Flexera, Ivanti, Certero, IBM

Software Asset Management Market Growing at CAGR of 14.8% | Key Players Snow Software, Flexera, Ivanti, Certero, IBM

“Aspera Technologies (US), BMC Software (US), CA Technologies (US), Certero (UK), Cherwell Software (US), Flexera (US), IBM (US), Ivanti (US), Micro Focus (UK), Microsoft (US), Scalable Software (US), ServiceNow (US), Snow Software (Sweden), and Symantec (US)”
Software Asset Management Market by Solution (License Management, Audit and Compliance Management, Software Discovery, Optimization, and Metering), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022

Software asset management solutions and services have been adopted by companies across the globe to assist them in optimizing their cost spending on software. Furthermore, these solutions enable detailed analysis and statistics about the position of the software by automating the software data collection, evaluating the compliances, and highlighting the opportunities to reduce costs and anticipate risks. The software asset management solutions consider various parameters that are relevant to product use rights and contract terms to determine and optimize the discovered software automatically. These solutions have rapidly become the most significant choice for managing various software, due to the rising complexity of software licensing schemes. MarketsandMarkets expects the Software Asset Management Market to grow from USD 1.16 billion in 2017 to USD 2.23 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.8% during the forecast period.

Healthcare and life sciences is expected to be one of the fastest growing industry verticals in terms of the software asset management market. It is in fact, a highly regulated one. Software asset management solutions can help healthcare organizations, hospitals, and clinics in tracking, monitoring, and managing their software assets to improve the efficiency. Healthcare institutions using software asset management solutions for operational activities and management of medical devices have to adhere to regulations as per the laws of governing bodies. In the recent years, the focus on the healthcare and life sciences industry vertical is increasing across regions. The risk associated with selecting and managing the appropriate software is of utmost importance to this industry vertical. The strict laws governing the healthcare and life sciences industry vertical encourage the healthcare companies to adopt effective software asset management solutions and associated services.

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Compliance management solutions help organizations meet company-specific business practices and government regulations. They also help organizations analyze compliance gaps, identify the risk parameters relevant to regulations, prioritize remediation, and respond to the overlapping compliance standards. The improper management of compliance can result in audit penalties. Audit management solutions generate comprehensive reports that comprise information about the usage of software assets, factual evaluation of the software, its analysis, and license verification. These reports assist organizations in internal and external audits, thereby improving the business processes.

Cloud services are provided directly through cloud-deployed network connectivity. These services  help reduce  overall costs, while also providing highly flexible and scalable access to solutions throughout the IT infrastructure hosted by a cloud service provider. Companies are deploying solutions on the cloud to improve mobility and decentralize their data storage and computing. Security is a critical issue that restricts the adoption of cloud services. However, this issue is being gradually solved by conducting rigorous security tests. Due to such advantages, many enterprises are switching from the on-premises deployment type to Software-as-a-Service (SaaS)-based software.

The managed services segment is expected to have a higher growth in this market. It is difficult for organizations to focus on their core business processes and support functions simultaneously. Therefore, these organizations prefer outsourcing their support activities to specialized service providers, known as managed service providers. Managed services assist the organizations in optimizing their software asset management practices in a cost-effective manner. They also ensure the smooth functioning of business operations. Moreover, the managed services help organizations in maximizing their productivity. CA Technologies, ServiceNow, and BMC Software are some of the providers of managed services in the software asset management market.

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Software asset management market segmentation consists of license Management, audit and compliance Management, software discovery, optimization, and metering, contract management, configuration Management, and others (reporting, analytics, and security). The major vendors of the software asset management market include Aspera Technologies (US), BMC Software (US), CA Technologies (US), Certero (UK), Cherwell Software (US), Flexera (US), IBM (US), Ivanti (US), Micro Focus (UK), Microsoft (US), Scalable Software (US), ServiceNow (US), Snow Software (Sweden), and Symantec (US). These players have adopted various growth strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product developments, to grow in the software asset management market.

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