Mobile Value Added Services Market 2019
New Market Study Report “Mobile Value Added Services Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2028” Wiseguyreports.Com adds To Its Research Database.
This report provides in depth study of “Mobile Value Added Services Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Mobile Value Added Services Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.
Mobile Value-Added Services Market to Gain from Use of Advanced Technologies
Mobile value-added services define any additional services that the telecommunication service provider offers to their customers apart from voice calls and fax transmissions. Value-added services are commonly known as VAS. Advancement in communication technology and low-cost data services have made it possible for a telecom service provider to offer many additional services such as caller tunes, live streaming, location-based service, online gaming, mobile TV & OTT, infotainment services and many others. These additional offerings sometimes help the telecom service provider to attract new or retain existing customers.
Various companies from different sectors are using mobile value-added service market as their advertisement medium. Value-added services make the customer use their mobile phones more, which is why companies are also showing their interest to join the service provider to use it their advertisement medium. Another aspect of the value-added service market is the advent of mobile commerce segment. Banking and retail sectors are also investing to take advantage of the service. The entertainment industry is also investing with OTT platform and live streaming media. These all come at a minimal cost which does not hurt the customers financially.
Global Mobile Value-Added Service Market is set to expand in the coming years. Rise in smartphone and Tablet usage and due to the advent of 3G & 4G networks globally, and 5G in near future, the value-added services market is gaining traction. SMB’s and enterprises are using these services to engage their customers in the feedback process as well.
The report has profiled some of the noteworthy players prevalent in the global AT&T, Verizon, China Mobile, NTT, Deutsche Telekom, China Telecom, Telefonica, Softbank, Vodafone, Orange and more.
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The global mobile value-added service market can be segmented by its type and application. This segmentation of the market is essential in understanding its potential. SMS, MMS, Mobile Money, Mobile Infotainment and other services are covered under the type segment. Application segment covers Personal and commercial usage. Increase in smartphone usage has added thrust to the personal segment of value-added service market, whereas awareness and proper utilization by various small and medium scale industries have created a positive environment in the market. The market is diverse and expanding at a rapid pace, which is why developing and upgrading their portfolio is a must for the service providers.
The North American and European market is witnessing a significant leap in the mobile value-added services market. People are more inclined towards using latest technology and services have helped the market to grow. Also, investment in technological infrastructure and communication services have resulted in the advancement of this market. The mobile value-added services market is gaining momentum in the Asia Pacific region due to its large population, increasing the use of the smartphone, and low-cost data services. Digital revolution has encouraged m-commerce, banking & financing and entertainment sectors to invest more in this mobile value-added services market.
Mumbai-based Jump Networks is set to invest for 18% stakes in Bangalore based OnMobile Global Ltd. In October last year, OnMobile has acquired Swedish mobile app distribution platform Appland AB. These merger and acquisitions are providing necessary investments and boost the Global Mobile Value-Added Services Market.
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