The global digital TV market can achieve a healthy CAGR of 13% CAGR during the forecast period (2017-2023), unveils Market Research Future (MRFR) in its new report.
Market Boosters and Top Barriers
Digital television has emerged as a highly welcome innovation in the TV industry, providing superior sound and picture quality with very less transmission bandwidth. It can be described as a digitally encoded format that helps capture, distribute, and broadcast programming all over the world. It is integrated with the digital and analog functions in a single design, in addition to offering a high degree of viewing experience to viewers.
The Digital TV Market benefits from high per capita disposable income, affordable prices, along with the expanding market for digital content. The market will be presented with a host of opportunities in the form of booming consumer electronics market.
Emerging nations also offer several growth opportunities to global players. After analyzing the data about the consumers in emerging countries within the consumer electronics industry, data experts report that the adoption of advanced technologies and products has risen considerably in recent years. Digital TVs are the most popular segment in the consumer electronics industry, and the surging economy as well as high per capita income can boost product demand in the coming years.
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The market share analysis is derived by considering various factors such as financial position, segmental R&D investment, brand value, company’s product portfolio, strategy analysis, and, key innovations in Digital TV Marketamong other factors. The prominent players in the Digital TV Market are Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), LG Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), AT&T Inc. (U.S), DISH Network (U.S), Verizon FiOS (U.S), Roku (US), Skyworth (China),TCL (China),Changhong (China),Konka (China),Loewe (Eu), Metz （EU）, Vestel（EU) and Funai (Japan).
The market for digital TV has been segmented with regard to type, resolution, and size.
Considering the type, the market includes EDTV, SDTV, HDTV, and others. HDTV helps provide videos with a high resolution. The growth of the HDTV segment is the result of increasing per capita disposable income, evolving lifestyle, and mounting awareness among consumers. HDTV is the latest technology to replace SDTV. The ultra-high-definition television (UHDTV) segmental growth in the market will be in response to the rising popularity of large screen sizes, integration of innovative technology platforms such as Android TV and demand for advanced technological features.
Resolution-wise, the market includes 720p, 1080p, 4K and others.
Depending on the size, the segments are 11’’- 32”, 33’’-42” and 44’’- 50”.
Global Digital TV Market – Regional Analysis
North America, Europe, Asia Pacific (APAC), and the rest of the world (RoW) are the top markets for digital TV identified by MRFR.
The APAC digital TV market is developing at the fastest rate, believe the data experts at MRFR. The fast-paced market progress is the result of increasing per capita disposable income in India and China. Moreover, integration of analog and digital components in digital TVs leading to superior viewing experience works in favor of the regional market.
North America is, however, the most profitable market for digital TV, given the high demand in the United States (US) and Canada. Consumers in the region prefer technically advanced digital TVs like QLED and OLED series. Also, favorable government initiatives, along with considerable high investments to develop IT infrastructure also benefits the regional market.
In Europe, surging digital content stands as an important factor driving the growth of the digital TV market. The media and entertainment companies in the region are developing with new lines of programs and channels; the digital TV industry gets a massive boost as a result. High disposable income and high level of urbanization in the region also stimulates marker growth.
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- Raw material providers
- Digital TV manufacturers
- Original equipment manufacturers
- Distributors and traders
- Research institutes and organizations
- Technology standards organizations
- Technology investors
- Research institutes,
- System Integrators
- Research/Consultancy firms
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