In-app Advertising Market Highlights:
With the rising adoption of mobile applications, the demand for advanced digital marketing strategies is also on the rise. Market Research Future (MRFR) has offered a report that unfolds that the global in-app advertising market is expected to thrive at a CAGR of 28.2% across the review period 2019 to 2024. It has been also revealed that the market is poised to reach a decent valuation by the end of 2024.
Increasing use of smartphones has fueled the demand for in-app advertising, which is further supported by the rising use of internet services. The ongoing trend of content marketing is likely to expand the In-app Advertising Marketover the next couple of years.
The adoption of data analytics for targeting customers with customized options is gaining momentum. This, in turn, is expected to catapult the in-app advertising market in the years to come. Also, increasing investments in branding activities is likely to catalyze expansion of market over the assessment period. The introduction of different business models that caters to demands from organizations of all sizes is expected to favor the proliferation of the market over the next few years. To illustrate, the pay per click model is widely adopted and is likely to influence the market greatly in the foreseeable future.
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Microsoft Corporation (US), Apple Inc. (US), Facebook Inc. (US), Google LLC(US), MoPub Inc (US), Amobee Inc. (US), The Rubicon Project, Inc. (US), Verizon Communications Inc. (US), InMobi (US), and Tapjoy, Inc. (US) are few of the major players in the global in-app advertising market.
These players are expected to invest in content strategies and pricing policies for gaining an edge over its competitors. This, in turn, assures a highly competitive landscape for the in-app advertising market over the next couple of years. In addition, some of the growth approaches expected to be used by market participants are mergers & acquisitions, collaborations with app developers, strategic partnerships, etc.
- By platform, the global in-app advertising market has been segmented into Android, iOS, and others. Among these, the android segment is expected to hold the largest share of the market over the next couple of years. Increasing affordability of android phones is anticipated to drive the expansion of the segment in the years to come.
- On the basis of ad-format, the in-app advertising market has been divided into video ad-format and non-video ad-format.
- Based on application type, the global in-app advertising market has been segmented into online shopping & fashion, gaming, entertainment & social media, news & sports, and others.
The geographical assessment of the global in-app advertising market covers five regional segments – Asia-Pacific (APAC), South America, North America, Europe, the Middle East & Africa (MEA).
These regions are further analyzed on a country-level basis. North America is a pioneer in the adoption of technological advancements. Increasing use of high-speed internet services in the region is expected to boost the growth rate of the in-app advertising market over the next couple of years. Furthermore, the presence of global players such as Google and Apple in the region is likely to play a crucial role in the development of the regional market in the years to come.
In September 2019, Google AdSense, a program run by Google for interactive media advertisements in websites, has announced the addition of new “safeguards” for the protection of the quality of ad network.
In September 2019, Google AdSense has announced the addition of a regional Indian language, Marathi, to its list of languages.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
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List of Tables
Table 1 Global In-App Advertising Market: By Region, 2017-2023
Table 2 North America In-App Advertising Market: By Country, 2017-2023
Table 3 Europe In-App Advertising Market: By Country, 2017-2023
List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
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