From October 1 to 7, the 2019 China Dream Motor Vehicle Festival was held in Kulun Silver Sand Bay, Inner Mongolia. Consisted of six core sessions, the 2019 event, also known as the first series festival, attracted 21 musical bands, hundreds of racing drivers and thousands of visitors.
Fidgety Music Festival was one of the main activities of the 2019 event. Starting from October 2, 21 different musical bands and DJs coming from China, Russia, Japan, Denmark, Portugal and Mongolia joined the event to perform under the massive Skeleton Wukong stage. Hu Hehaonan, Chief Music Director of the music festival, said that the music session combined different musical genres, including rock music and electronic music, which marked the development of the music industry and offered the audience a chance to understand and enjoy different types of music.
The rally racing session also attracted much attention of the audience. This year’s event consisted of four stages, with the difficulty of each stage rising every day. 400 racers and navigators participated in the event with more than 200 cars to race on the four different 40-kilometre tracks. A leader of a pickup truck racing team said that they have constantly joined in different races in the Silver Sand Bay from the year of 2008, and have acquired abundant of experience and knowledge of the desert race. However, what attracted them most was the “pickup truck lifestyle”, which emphasizes the spirit of freedom, struggle and transcendence.
Tourism promotion session was another important part of this year’s event. Different neighbouring Chinese provinces, including Inner Mongolia, Liaoning, Jilin, Heilongjiang, Tianjin and Beijing, as well as Russia and Mongolia, jointly showcased their tourism resources during the event. Related authorities utilized the opportunity to present the advantages of their tourism projects with the assist of online promotions and offline high-end visitors. In addition, the event also presented a good opportunity for the local governments to organize targeted poverty alleviation programs.
The China Dream Motor Vehicle Festival aimed to become a super IP through combining fine cultural and tourism resources, gathering varies of platforms, and encouraging innovation.