LOS ANGELES, CALIFORNIA – OCTOBER 22, 2019 – Josh Van Dyk is a digital marketing specialist whose expertise includes software and consulting, and now, he’s outlining digital asset management (DAM) for companies of all sizes.
DAM is a process involving the organization, storage, and retrieval of rich media, as well as the management of digital rights and permissions. Many companies put DAM off because they have the misconception that their digital assets are under control or that their current system is “good enough”, but that’s simply not the case.
According to Joshua Van Dyk, content management is becoming more complex and companies have a larger amount of digital assets they are dealing with. Companies must first sit down and determine exactly what they need in terms of function. Then, they can consider factors such as integrating with existing tools, along with timeline and budget for the project. Content management varies from company to company depending on a wide range of factors, and companies must carefully identify their needs before proceeding to ensure that they get exactly what they need.
When it comes to choosing a DAM partner, Joshua Van Dyk encourages companies actually write out their user stories from each department who will be using the DAM to better understand what functionally your company needs in the Digital Asset Management platform you select. Also, look for companies with exemplary customer references, and if you don’t have a high DAM maturity level among your staff use a consultant at least to help you create your shortlist. Joshua Van Dyk offers digital solutions including DAM, and his services all begin with a simple consultation to assess a prospective clients’ needs.
More information can be found at https://www.joshvandyk.com/.
About Josh Van Dyk Speaking & Training
Josh Van Dyk is a professional consultant and speaker who shares his 10+ years of experience in digital marketing with companies of all sizes looking to take their marketing strategies to the most effective level.
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