The global flavoured milk market is expected to increase in a reflective manner. Flavoured milk is one of the most popular dairy-based beverages that are prepared using milk, sweeteners, preservatives, food colourings, and artificial or natural flavours to enhance its taste. Flavoured milk provides various nutrients including calcium, vitamins, proteins, potassium and carbohydrates that help in strengthening the bones and muscles.
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Dairy Farmers of America
Key factors driving the market size include new developments in flavours and packaging which are being liked by more number of end consumers; moreover companies are introducing locally-preferred flavours which play a significant role in the expansion of flavoured milk market. In addition, fruit flavoured milk is also gaining popularity especially among the youngsters. More number of companies are launching flavoured milk varieties with enhanced functional properties in order to facilitate customers which in turn is driving the market size greatly.
Availability of low-sugar and fat-free varieties of flavoured milk products in order to cater to the increased diabetic and health-conscious population will further propel the market size in the coming years. Moreover, it is a great alternative of regular milk; especially for those who do not prefer drinking plain milk.
The market of global flavoured milk has been segregated into type and industry. Based on the type, the market has been divided into Chocolate, Fruit and Sterilized. Based on the industry, the market is divided into Powder, Premix, Fresh and Dietary Supplement
Detailed Regional Analysis
The global market of flavoured milk has been analysed across the United States, Europe, India, Japan, China, and Southeast Asia. Asia-Pacific region holds the largest consumption of flavoured milk among all regions across the globe and is expected to grow in the future as well. Rapidly growing population and changing taste habits among the consumers is inspiring companies to come up with new and enhanced variety in flavoured milk to target more number of people in APAC region. Further, key manufacturers operating in the market are increasing their marketing activities through various advertising mediums including newspaper, television and online marketing as well in order, to enhance product awareness among consumers which is further pushing forward the market size of flavoured milk. North American region also holds significant share in the market followed by Latin America. Innovation in terms of flavoured milk and the introduction of new flavours is driving the market size greatly. With the growing product innovations, the European market will also grow in an inspiring way in the coming years.
The growing demand and competition among the leading players operating in the flavoured milk market might bring optimistic changes in the coming years. Also, the existing opportunity for healthier drink alternatives is motivating companies to introduce on-the-go flavoured milk with an aim to increase their offerings and customer base as well. There is huge opportunity for the regional players to gain competitive advantage in case they come up with new innovation in ingredients and packaging levels.
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