OoYuz, an analytic platform providing statistics about publishers, cluster analysis of news, timeline and social media analysis, has announced the integration of AI tools to add advanced features to its platform. OoYuz leverages NLP (natural processing language) offering outreach-to-journalists features as well as providing insights and tools for writing outstanding press releases.
At the moment the tool matches the keyword provided with a journalist or an outlet doing a broad match on the description field. OoYuz is integrating the tool with AI – NLP (natural language processing) so that the tool scans the user Press Release and learn what this is about. Based on this it will provide the list of journalists and outlets that can be more interested in the story. So a journalist that has recently written about fundraising and startup events, will come up as a good match for receiving your press release pitch.
The Next Step is to have AI also helping in writing Press Releases. OoYuz is scanning every day all the press releases published and storing these into a DataBase, then it processes them with NLP to provide stats to users. So if you are writing on OoYuz about fundraising and startup events, the tool will tell you how many press releases have been published on the same topic last week and provide some info regarding the level of interaction these have received. In this way, a user can adjust the angle of your press release based on what you feel the users like best.
The tool is given free of charges we earn from upselling guaranteed placements. AI, after learning the content, will match it with the best-sponsored placement we have available and it offers this to the user. For instance, in the case of your press release, you would have been prompted with options to upgrade your order.